The Proof is in the ROI: LinkedIn Marketing Insights from the Pros

The Proof is in

The roiThe Proof

is inThe roi

LinkedIn Marketing Insights from the Pros

60-65% of names that come in via a content marketing resource (LinkedIn) rank medium-high or high quality. Only 20-30% of names that come in via AdWords rank medium-high or high quality.

Liam moroneyDemAnD GenerAtIOn mAnAGerneWsCreD

mArketInG On LInkeDIn

We need every demand generation dollar we spend to have a positive effect, and we’ve been able to do that with LinkedIn.

James CourtDemAnD GenerAtIOn COnsuLtAntDeveLOpment DImensIOns InternAtIOnAL


the unique value of LinkedIn is that it’s more than just an awareness building channel. We’re not just sharing content freely; we’re able to translate it into lead generation. And the targeted audience for our content means that we’re seeing a much stronger return on investment than we ever received from pay-per-click search advertising.

matthew taintonprODuCt mArketInG mAnAGerpLAtts petrOChemICALs


We love the ability to analyse in real time and fine tune assets to improve their effectiveness and pivot on strategies while the program is running. It is truly executing on the concept of buyer’s journey based marketing.

steLLa KordonisSenior regional Marketing Manager, AustrALIA AnD neW ZeALAnDreD hAt


Our followers have increased more than eightfold, widening our quality captured audience reach. We will continue to emphasize quality, not quantity, in building on our audience numbers by utilizing LinkedIn’s targeting capabilities.

BLair aBBottheAD Of GLObAL strAteGIC mArketInG & busIness DeveLOpment DIvIsIOnmIrAe Asset GLObAL Investments


the crux of effective marketing is twofold — the ability to develop incisive messaging based on consumer insight, and finding the right communication channel to present this messaging to the consumer at the right time and in the right context. the success of our campaign on LinkedIn is a culmination of these two aspects coming together well.

Kashyap daLaLChIef busIness OffICersImpLILeArn


LinkedIn conversion tracking lets us optimize our campaigns in real time. We’ve easily been able to adjust our programs based on metrics that matter most.

divya duttSr. Manager for Search, Paid Social & nurturemArketO

LInkeDIn COnversIOn trACkInG

LinkedIn conversion tracking is the key metric I use when thinking about how to optimize our campaigns — and it clearly shows our LinkedIn campaign performance is almost too good to be true.

riCK saLmonppC mAnAGerCOnneCtWIse


We’ve been updating our campaign with insights gained from LinkedIn conversion tracking. at this time, 94% of leads generated through our campaign are sales-accepted.

priyanK savLaDIGItAL mArketInG mAnAGernetbrAIn teChnOLOGIes InC.


LinkedIn sponsored Inmail delivered a 40% conversion rate. frankly, it blew every other campaign out of the water.GreG appLeheAD Of mArketInGheLLOGbye

LInkeDIn spOnsOreD InmAIL

One of the extraordinary things about our Inmail campaign is that we have two students starting in August who had never heard of this program before they received our Inmail in march. In the history of my marketing experience at this school, I’ve never seen us convert that quickly.

eLizaBeth hoGanaSSociate dean, global Marketing fuquA sChOOL Of busInessDuke unIversIty


We hit a 48% open rate with sponsored Inmail. We haven’t seen open rates that high in a long time.viCtor LinDIGItAL mArketInG mAnAGerrepLICOn


We needed to reach the niche audience that supports the oilfield services industry. LinkedIn’s ability to hyper-target this specific segment and find key people in the industry was a huge draw for us.

niCoLe BaronmArketInG mAnAGervIstAvu sOLutIOns


Attracting quality students is key to the success of our graduate business programs. the ability to target our marketing efforts by region, expertise, and career level made it possible to reach and engage with the precise audience we needed.

eriC sChuLzCO-DIreCtOr Of brAnD mAnAGement AnD strAteGIC mArketInGutAh stAte unIversIty


LinkedIn’s sponsored Content is the perfect marriage between its professional audience and our content-based approach to advertising. the tool helps surface relevant content for quality prospects in our target b2b market, effectively merging our inbound strategy with cost-effective lead generation.

Kipp BodnarCmOhubspOt

LInkeDIn spOnsOreD COntent

the purpose of the campaign was to reach and engage the right audience with creative content. We focused on past LinkedIn data to methodically identify what content works with the target audience. the results vindicate our belief in the use of data to improve performance of creative campaigns.

arem muKimManager, corPorate coMMunicationS & DIGItAL mArketInGrICOh InDIA LtD

LInkeDIn spOnsOreD COntent

this combination of a professional, active community, and the ability to precisely target our messages, delivered unparalleled roi at scale.

iGor BeLoGoLovsKyCO-fOunDerCLever ZebO

LInkeDIn text ADs

Account targeting enabled us to increase the scale of how many accounts we can target, giving us increased exposure to our most important customers.

suzanne mCveyheAD Of GLObAL DemAnD GenerAtIOnsWrve

LInkeDIn ACCOunt tArGetInG

targeting on Linkedin is as valuable as search marketing. for tiaS, it’s as inconceivable not to use LinkedIn as it is not to use Google.

JoB van den wiLdenBerGmArketInG DeveLOpment mAnAGertIAs sChOOL fOr busIness AnD sOCIety

LInkeDIn ACCOunt tArGetInG

For the first time in the history of media, you can reach the world’s professionals all in one place. More than 467M people

worldwide gather on LinkedIn to stay connected and informed, advance their careers, and work smarter. Together they comprise

the largest global community of business professionals. These are the decision-makers, influencers, and the leaders of today

and tomorrow — precisely the people you want to target.

For more information, visit marketing.linkedin.com

http://marketing.linkedin.com