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The Rise Of The Content Superheroes by Hussein Hallak

The Rise Of The Content Superheroes

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Page 1: The Rise Of The Content Superheroes

The Rise Of The Content Superheroes

!

by Hussein Hallak

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How is business today?

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Sell High Give Less Move to

NextBusiness

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Buy Low Get More Move to

NextClient

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Low More Next

High Less Next It’s

WAR

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Get through to the client!

Business

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Make sure the client is informed buying moreBusiness

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tell the client a “little” about

the businessBusiness

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Repeat until the

client gets it

Business

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Don’t tell the client everything

Business

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Trust us!

Tell the client what to think

Business

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Business

Sex Sells

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Business

Babies work every time

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Business

Cat videos are hot on YouTube

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Business

Give the client something

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Toxic Content

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Client

Ignore ForgetDelete

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share shareshare share

share share shareshareClient

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Client

All under control

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Good Luck…

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Welcome to the real

world

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T,ooo,ooo,ooo,ooo,ooo,ooo ooo,ooo,ooo,ooo,ooo,ooo

ooo,ooo,ooo,ooo,ooo much information

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PressureSocial

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Unanswered Questions

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By the time you learn it, it’s outdated

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By the time you move, others already reached

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By the time you figure it out, it’s too late

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However you look at

it…

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You need help

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CThe Content Superheroes

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Always There When You

Need ThemThey make it available to you through books,

blogs, articles, youtube videos, podcasts, e-books, and reports.

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Open ConversationTheir content feels like you are having a conversation with them over a warm cup of coffee.

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Deeply Care About You

It is always about what matters to you, how you see things and how you can solve

your problems.

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VulnerableSuperheroes have weaknesses and their share of failures.That is why you fall in love with them.

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Always Getting Better

Dedicated and committed to give

their very best, they look for ways to do

things better.

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Ask For Help They earn your respect by asking you to help them get better and they value your input and feedback

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They Are Mobile

They are connected and will keep you

informed. Wherever they are, they take

you there.

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Masters Of EnergyThey use every moment to connect with you and add value.

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Ready To Help For No

ReasonThey do not have an

agenda for “return on help” they help you

because it is an integral part of who

they are.

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Go Beyond Me It’s not about them. They go beyond and make the connection to what matters to you.

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Speak Up When You

Can’tThey are the

whistleblowers on anything that doesn’t

work with the way they see the world.

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Echo EchoThey listen intently to the conversation, pick up what matters and echo it back to you, to keep you informed.

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No Safety Net

They jump first, think later.

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Ready Fire Aim

They are starters, the take action and start in the present moment. They can’t wait to connect with you.

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Faster Than A Speeding

BulletThey keep their eyes

on what matters most, and they’re first to

engage in the conversation.

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They Don't Make Up Rules They know they do not “have to” write every day, be online 24/7.

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Deep Into The QuestionThey leave no stone unturned, and never stop until they have explored every angle of the topic.

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Stay Hungry Stay Foolish They know unless they are enjoying and learning, you're not going to enjoy and learn.

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Thrive On Collaboration

They look for opportunities to work

with others and collaborate to create

new spaces and explore new topics.

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Disable Trends

They know trends are better set than

followed.

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In Sync & HarmonyThey are sensitive to the pulse of the sphere they are part of, they harmonize and build on it.

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They Are Leaders

They naturally step up when they are needed. Lead with passion and

bring the best in others.

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Stand Up For What They BelieveThey are driven by what they believe in. They stand up for it, speak up about it and actively engage people in it.

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CIt’s Your Turn