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The Rise Of The Content Superheroes
!
by Hussein Hallak
How is business today?
Sell High Give Less Move to
NextBusiness
Buy Low Get More Move to
NextClient
Low More Next
High Less Next It’s
WAR
Get through to the client!
Business
Make sure the client is informed buying moreBusiness
tell the client a “little” about
the businessBusiness
Repeat until the
client gets it
Business
Don’t tell the client everything
Business
Trust us!
Tell the client what to think
Business
Business
Sex Sells
Business
Babies work every time
Business
Cat videos are hot on YouTube
Business
Give the client something
Toxic Content
Client
Ignore ForgetDelete
share shareshare share
share share shareshareClient
Client
All under control
Good Luck…
Welcome to the real
world
T,ooo,ooo,ooo,ooo,ooo,ooo ooo,ooo,ooo,ooo,ooo,ooo
ooo,ooo,ooo,ooo,ooo much information
PressureSocial
Unanswered Questions
By the time you learn it, it’s outdated
By the time you move, others already reached
By the time you figure it out, it’s too late
However you look at
it…
You need help
CThe Content Superheroes
Always There When You
Need ThemThey make it available to you through books,
blogs, articles, youtube videos, podcasts, e-books, and reports.
Open ConversationTheir content feels like you are having a conversation with them over a warm cup of coffee.
Deeply Care About You
It is always about what matters to you, how you see things and how you can solve
your problems.
VulnerableSuperheroes have weaknesses and their share of failures.That is why you fall in love with them.
Always Getting Better
Dedicated and committed to give
their very best, they look for ways to do
things better.
Ask For Help They earn your respect by asking you to help them get better and they value your input and feedback
They Are Mobile
They are connected and will keep you
informed. Wherever they are, they take
you there.
Masters Of EnergyThey use every moment to connect with you and add value.
Ready To Help For No
ReasonThey do not have an
agenda for “return on help” they help you
because it is an integral part of who
they are.
Go Beyond Me It’s not about them. They go beyond and make the connection to what matters to you.
Speak Up When You
Can’tThey are the
whistleblowers on anything that doesn’t
work with the way they see the world.
Echo EchoThey listen intently to the conversation, pick up what matters and echo it back to you, to keep you informed.
No Safety Net
They jump first, think later.
Ready Fire Aim
They are starters, the take action and start in the present moment. They can’t wait to connect with you.
Faster Than A Speeding
BulletThey keep their eyes
on what matters most, and they’re first to
engage in the conversation.
They Don't Make Up Rules They know they do not “have to” write every day, be online 24/7.
Deep Into The QuestionThey leave no stone unturned, and never stop until they have explored every angle of the topic.
Stay Hungry Stay Foolish They know unless they are enjoying and learning, you're not going to enjoy and learn.
Thrive On Collaboration
They look for opportunities to work
with others and collaborate to create
new spaces and explore new topics.
Disable Trends
They know trends are better set than
followed.
In Sync & HarmonyThey are sensitive to the pulse of the sphere they are part of, they harmonize and build on it.
They Are Leaders
They naturally step up when they are needed. Lead with passion and
bring the best in others.
Stand Up For What They BelieveThey are driven by what they believe in. They stand up for it, speak up about it and actively engage people in it.
CIt’s Your Turn