GUIDED BY SIMPLICITY

FEARLESS LEADERSHIP

FOCUS ON FEW PRODUCTS

GUIDED BY SIMPLICITY

FEARLESS LEADERSHIP

FEARLESS LEADERSHIP FOCUS ON FEW PRODUCTS

10

FEARLESS LEADERSHIP

Economic Developers are !SLOW TO ADOPT DIGITAL/ONLINE

15

DO YOU NEED AN ONLINE NETWORK?

•  The people connected to my staff, board, and supporters are critical to the success of my organization.

•  I spend a lot of time asking myself, colleagues, and others, “Who do you know, and how can I connect with them?”

•  I often know who I’m looking for but don’t always know how to find them quickly or efficiently.

YES

NO

YES

NO

YES

NO

WHAT DOES AN ONLINE NETWORK LOOK LIKE?

P

B

S

P Board Members

Community Partners

Prospects

Supporters of Your Brand T

Talent

Our Top 5 Social Platforms for Economic Development in 2016 can help you determine where you should focus your efforts for maximum exposure and reach.

1.  LinkedIn2.  Twitter3.  LinkedIn & Twitter ads4.  Facebook5.  YouTube, Vimeo, Instagram�

http://www.slideshare.net/Columbus2020/columbus-region-economic-update-2014-april

region2000dashboard.org

SAMPLE DIGITAL CAMPAIGN TRACKING FOR EDO (1 MONTH)

AUTOMOTIVE MARKETING CAMPAIGN name Domain

NumberofPageViews NumberofVisitors city state

LamarConsolidatedIndependentSchoolDistrict lcisd.org 1 1ROSENBERG TX

Nwmnsa nwmnsa.com 1 1

MitsubishiCorp mitsubishicorp.com 1 1Irving TX

SmedlyEnterprises taosnet.com 1 1Taos NM

NewEdgeNetworks newedgenetworks.com 7 6VANCOUVER WA

ACD.net acd.net 8 5Lansing MI

G&WDieselServiceInc gwdiesel.com 1 1MEMPHIS TN

Worldnet1 worldnet1.net 2 2

ArmaninoFoodsofDisUncUon,Inc. armaninofoods.com 1 1HAYWARD CA

GeneralMotors gm.com 4 3Detroit MI

BryanMunicipalUUliUes cityoZryan.net 1 1Bryan Ohio

GHXIndustrial,LLC ghxinc.com 1 1Houston TX

InsUtutoCostarricensedeElectricidad grupoice.com 1 1SanJosé

DukeUniversity duke.edu 1 1Durham NC

FordMotorCompany ford.com 1 1Dearborn MI

On-rampIndiana ori.net 1 1Noblesville Indiana

CentralStateUniversity centralstate.edu 1 1Wilberforce OH

The metrics that your EDO selects will drive the impact that you have on your community

The impact that you have on your community will affect the lives of your stakeholders, and prove the value of your EDO

Source: How High Performance Economic Development Creates Exceptional Communities (2015)

THE DIFFERENCE BETWEEN HIGH & LOW

WE ARE SETTING A BOLD COURSE

1)  Return our rate of job growth to be above national average

2) Job growth to meet or exceed peer competitor regions

3) Provide significant ROI for investors

15

A TOTAL INCREASE OF 100,000 NEW JOBS

2013 2018

100,000 new jobs

Margin of excellence

Projected regional job growth

25% Margin of Excellence

UNEMPLOYMENT RATE BY EDUCATION

FOR THE SHARE OF THE LABOR FORCE OVER 25

WITHOUT A 4-YEAR DEGREE

5.4% UNEMPLOYMENT RATE

2.5% UNEMPLOYMENT RATE

Source: U.S. Bureau of Labor Statistics (Current Population Survey)

FOR THE SHARE OF THE LABOR FORCE OVER 25

WITH A BACHELOR’S DEGREE +

If a city could provide this info and assist in it, they could attract Digital Nomads (DNs). Further, if a city had a dedicated concierge service for DNs that would be a huge draw. ‘We will help you find a place to live, work, secure visas, and even provide tourist information.'” - Jonathan Wagner, Co-founder 52stairs.com

THE BMW EFFECT

IT’S ALL ABOUT PERCEIVED VALUE

Branding is about changingperceptions

L O G O S A N D M A T E R I A L SA R E J U S T T H A T .

YOURBRAND ISMORE.