IT IS SPREADING!!

C.D .C . has a Zomb ie P lan

Where wou ld a zomb ie ou tb reak t ake p l ace?

How does i t sp read?

How Does an

Epidemic Spread?Laws o f Ep idemics

Law o f t he Few

The S t i c k i ness Fac to r

THE THREE RULES

OF EPIDEMICS

THE LAW OF

THE FEWLaw o f the Few - on ly takes a few peop le

fo r someth ing to happen

THE STICKINESS

FACTOR

Stickiness Factor - a message makes an impact

THE POWER OF

CONTEXT20/20 – What wou ld you do?

LAW OF THE FEW:

Connectors

Highly Connected Socia l Network

Hubs

Centers of Socia l Gravi ty

Popular People With Vi ra l Capaci ty

A PERFECT

EXAMPLE

STEVE JOBS

LAW OF THE FEW:

MavensOpinion Leaders

In f luencers

"Data Banks"

Gate Keepers of Innovat ion Di ffus ion

A PERFECT EXAMPLE

STEVE JOBS

LAW OF THE FEW:

Salesmen

Power of Persuasion

Charismatic in Nature

Look at Non Verbal and

Hidden Cues

SEE A TREND?THE ALL POWERFUL

STEVE JOBS

CONNECT THE

ZOMBIE DOTS

CONNECTORS

MAVENS

SALESMEN

Guess the logo

SO STICKY...

The stickiness factor

Un iqueness : c l ea r one -o f -a - k i nd

d i f f e ren t i a t i on

Assoc ia t i on : gene ra tes pos i t i ve assoc ia t i ons

Engagemen t : f os te r s emo t i ona l i nvo l vemen t

Exce l l ence : pe rce i ved as bes t o f b reed

The stickiness factor

Exp ress i ve va l ue : v i s i b l e s i gn o f use r va l ues

Func t i ona l va l ue : he l ps goa l a t t a i nmen t

Nos ta l g i c va l ue : evokes sen t imen ta l l i n kages

Pe rson i f i ca t i on : has cha rac te r, pe rsona l i t y

Cos t : pe rce i ved va l ue fo r money

THE STICKINESS

FACTOR

VOLKSWAGEN

MCDONALD’S MONOPOLY

Why is it sticky?

I n t e res t i ng game / fo rma t

Ca l l s f o r con t i nuous pu rchas ing /psycho logy

f ac to r s

I t r a i ses soc i a l d i s cuss i on / ra re p i eces

Huge p r i ze : $1 m i l l i on

QUESTION

HOW CAN THE STICKINESS

FACTOR RELATE TO A

ZOMBIE EPIDEMIC?

THANK

YOU!