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Dr Paul Marsden | Media Psychologist | @marsattacks | [email protected]
AD BLOCKERS
BOT FRAUD
BYRON SHARP
AD-POCALYPSE
COOKIE DEATH
AD BLOCKERS
BOT FRAUD
BYRON SHARP
COOKIE DEATH
AD-POCALYPSE
KEEP CALM
SCREEN SPAM IS
NOT DEAD YET
3 LESSONS FROM A UNICORN
$50BN
1. THE FUTURE IS CONVENIENCE TECH
#ConvenienceTech
#ConvenienceTech
Slow & Hard
Quick & Easy
Luxe Soothe Glamsquad Caviar Get My Boat
Bloom That Urban Sitter Style Seat Taskrabbit Breather
Thumbtack Pager Handy Got it! Wag
Your Mechanic Push For Pizza Bannerman Washio Instacart
Jet Smarter Blade Minibar Eaze
Uberfication of Everything
2011 2012 2013 2014
4,124
672371392
Funding $(M)ht
tps:
//ww
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ghts
.com
/rese
arch
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rt
#ConvenienceTech
#ConvenienceTech
#ConvenienceTech
#ConvenienceTech
‘instant gratification takes too long’
Carrie Fisher
#ConvenienceTech1980 1985 1990 1995 2000 2005 2010 2015
Mobile Penetration ADD
12secs
8secs2000
2013
http
://ad
verti
sing
.mic
roso
ft.co
m/e
n/W
WD
ocs/
Use
r/dis
play
/cl/r
esea
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epor
t/319
66/e
n/m
icro
soft-
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#ConvenienceTech
100ms = 1%
#ConvenienceTech
Content is King
Convenience is King
Sponsored Content Sponsoring Content
2. OWN THE RELATIONSHIP, NOT THE COSTS
Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most
popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest
accommodation provider, owns no real estate. Something interesting is happening.
Tom Goodwin
DEMAND (PASSENGERS)
SUPPLY (TAXIS)
#Intermediation
UBER
#Intermediation
#Intermediation
3. BUSINESS MODEL INNOVATION
TECHNOLOGY IS NOT DISRUPTIVE, BUSINESS MODELS ARE
SUBSCRIPTION FREEMIUM FREE MARKETPLACE SHARE
HYPERMARKET EXPERIENCE VIRAL ON-DEMAND ECOSYSTEM
#BusinessModelInnovation
#BusinessModelInnovation
Hollywood Pitch
‘We’re the Tesla of Advertising’
#BusinessModelInnovation
It starts at home
HIGHER GROUND3 LESSONS FROM A UNICORN
#ConvenienceTech #Intermediation
#BusinessModelInnovation
