THE VIRGIN WAY

CONTENTS:1. Introduction2. Uniqueness3. Virgins Green

Message4. Summary

INTRO: Founded in 1970 By Richard Branson and Nik Powell

It is the third respected brand in Britain

INTRO: It has diverse products

and services It has more than 400 companies worldwide

It started it’s business with Virgin Records

How is Virgin unique

in it’s quest to be Socially

responsibleand

Sustainable company?

Their quality products at affordable prices

They care for their

customers

Its investment in Renewable energy

It categorizes its businesses into 8socially responsible and Sustainable groups

What Virgin Earth Challenge does for company ?

will enhance firms public image

Will drive sales

Will create good will

Increase in firmsMarket value

What is your Holistic strategy for Virgin?

To look for new opportunities

Engaging in Constant customer feedback

To move in the direction with ethical, social and global strategies

SummaryVirgin historyUniqueness of virginVirgin green fund

Disclaimer Created by Manikishore VNRHYD during

marketing internship by, prof. Sameer mathur, IIM Lucknow