13

Thilo konzok asuum

  • View
    129

  • Download
    1

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Thilo konzok asuum
Page 2: Thilo konzok asuum

Engaging users the second they are leaving.

Page 3: Thilo konzok asuum

We track 45 billion data points

each month to understand what users

haven’t found.

UNDERSTANDING USER INTENTION !

Page 4: Thilo konzok asuum

WINNING BOUNCETRAFFIC BACK

ASUUM BOUNCE !

Page 5: Thilo konzok asuum

WINNING BOUNCETRAFFIC BACK

ASUUM BOUNCE !

Page 6: Thilo konzok asuum

WINNING BOUNCETRAFFIC BACK

ASUUM BOUNCE !

Page 7: Thilo konzok asuum

MONETIZING PREVIOUSLYWORTHLESS TRAFFIC

ASUUM BOUNCE !

Page 8: Thilo konzok asuum

CASE STUDY: WELT (AXEL SPRINGER) !

BUILD CLUSTER ON REFERRER, USER

BEHAVIOR & CONTEXT !

OPTIMIZING FOR ARTICLES THAT LEAD TO

MOST ENGAGEMENT

RELEVANCE PUSH FOR HIGH MONETIZING

ARTICLES !

10,2% 2,4x 0,01€xØ CTR Ø PI Ø VALUE / PI

Page 9: Thilo konzok asuum

CASE STUDY: E-COMMERCE

Page 10: Thilo konzok asuum

CASE STUDY: E-COMMERCE !

BUILD CLUSTER ON REFERRER, USER

BEHAVIOR & CONTEXT !

RELEVANCE PUSH FOR PRODUCTS THAT SELL BETTER IN THE LONGTERM

!

11,6% x 0,16€Ø CTR Ø VALUE / CLICK

Page 11: Thilo konzok asuum

Better user experience and content monetization.

Page 12: Thilo konzok asuum

4 BACK-END ENGINEERS

6 DATA & MACHINE

LEARNING ENGINEERS

3 FRONT-END ENGINEERS

!

4 BUSINESS & DESIGN

WHO WE ARE !

Page 13: Thilo konzok asuum

Skip the waiting list.!

[email protected] | [email protected]