Tips for Effective Small Business Marketing Want to know the difference between a growing business and one that can't seem to get out of “survival mode”? The answer is quite simple—one has a clear marketing strategy and the other does not. Unfortunately, many small business owners get too caught up in the tactical marketing executions they feel must absolutely be accomplished—like building a website, blasting emails, participating in social media, blogging, and so on. They fail to really take time to zoom in on a couple of marketing strategies that will truly bring in the best returns on their investments. The following are some useful tips you can use to make your business a marketing success:

Describe who you are, what you do, and why consumers should pick you in one clear, catchy sentence. Your business description must give every listener or reader a basic understanding of what it is that you offer—precisely and memorably.

Be unique in your marketing strategies (and in everything you do). A unique tagline, a business signature, an iconic logo, or a brand tag will go a long way with your promotional products, website, and other marketing effects. Knowing how to leverage your uniqueness in every marketing strategy you use is important to create lasting impact on your consumers.

Regularly review and refine your strategies. If a marketing strategy simply is not working effectively for your business goals, it is best to cut your losses and move on to something that does. When you have clear marketing goals, it is easy to pinpoint strategies that will serve your mission and vision and filter out those that will most likely be just a waste of your time and budget. It will be a lot easier to say no to marketing opportunities that will only drain your budget and simply don't fit your overall marketing.