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Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

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Page 1: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014
Page 2: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014
Page 3: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014
Page 4: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Vietnam Market Snapshot

Vietnam Mobile game market insight

Gamers’ behaviors research

About us

Page 5: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Vietnam Market Snapshot

Page 6: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Vietnam, the Largest game market of South East Asia 2013 (Based on Revenue – in Million USD)

233

200

146

94 93 85

0

50

100

150

200

250

Vietnam Thailand Indonesia Malaysia Philippines Singapore

Source: Top 100 Countries by Game Revenues - Newzoo

Page 7: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: Top 100 Countries by Game Revenues - Newzoo

Vietnam is ranked at 6th of the Largest Game Market in Asia (based on Revenue, follows China, Japan, Korea, Taiwan and India)

and 25th in the world

Page 8: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Total Population: 91,519,000

Urban: 31%, Rural: 69%

Internet Users: 30,858,742 Internet Penetration: 34%

Source: Wearesocial.sg, Internetworldstats report

Page 9: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: Wearesocial.sg, Internetworldstats report

Page 10: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: Wearesocial.sg, Internetworldstats report

Cheapest fee for Internet and 3G in region:

Page 11: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: Wearesocial.sg, Internetworldstats report

Page 12: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

The 2013-2014 Compound Annual Growth Rate (CAGR)

For the mobile game segment (37.3%) is almost

3.5 times higher than the industry as a whole (10.6%)

Page 13: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Growth rate from 2013 to 2014 is 37.3%

and is predicted to reach approximatey 50% in 2016

Page 14: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 15: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 16: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 17: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Vietnam Mobile game market insight

Page 18: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 19: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 20: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 21: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 22: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 23: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 24: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Gamers’ behaviors research

Page 25: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 26: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 27: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

PR pitch: • Convert rate • Active user • They may not install the game right away but

encourage them to click on the ads and install later • Effect on both iOs and Adroid

Page 28: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: SohaPay

Page 29: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 30: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 31: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 32: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 33: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Source: GameK.vn – Survey on Game market 2014

Page 34: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

About us

Page 35: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014
Page 36: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

100% private own company

15 mil Mobile users

10,000+ Online & mobile advertisers

100,000+ Small business merchants

12 mil e-commerce visitors & buyers

Largest Ads network with 130+ top publishers in Vietnam, 30 of them are exclusive

22 leading products with presence in 20+ verticals; 14 sites are in Top 100 in Vietnam

(news, finance, family, teenage, auto, high-tech, online advertising, B2C and C2C, content consumption mobile)

31 mil internet users, 95% of Vietnam Internet User

1400+ Employees – Located in 10 cities

Investors:

Page 37: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Leading in Games, Media, Online Ads, E-commerce, Online payment and Cloud service

Page 38: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Top 3 Store for Jail-broken Devices

Biggest Online Ads Company

#1 Game Online News

#1 Payment Services

• Local solution for App distribution on both iOS/Android

• Dominated 40% market share, 90% audience

• Competitive Price

• +3 Mil unique audience • Trend setting

• 30% of Total online transaction • Simple-Flexible–Safety

• Specific Mobile Payment solution

• 95% of Total Impression on Mobile

Unique Competitive Advantages

Page 39: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014
Page 40: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014
Page 41: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

and more...

Page 42: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

iGa (斗斗堂)

• Mobile game of the year Award - 2013

• Launched Feb, 2013

• Genre: PvP casual shooting

• Developer: Tsixi

• Number of servers: 55

• Player: 937.400

• Peak DAU: 36.186

Page 43: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014

Ngo Khong Truyen Ky (仙变)

• Number #1 MMORPG game on mobile

• Launched Feb, 2014

• Genre: MMORPG

• Developer: MooGame

• Highest number of servers: 82 (#1 in this genre)

• Player: 495.000

• Peak DAU: 23.582

Page 44: Toàn cảnh thị trường game mobile Việt Nam 3 quý đầu 2014