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Turkish MarketingA few lessons learnt in Turkey
Aug 2016
@thibautr
Key marketing principles
Branding
Differentiation
Segment, target, positioning
Finding your voice
Start a blog
Green is the new black
Extend your brand
Measure & improve
BrandingPicking a name for your brand carefully
Differentiation
The original
The classic
The Petit Beurre / Pötibör
The Pötibör (full stop)
The Etibör
The Upgrade to your Apple Watch
Because Fish ponds are so last year in parks
Segment, target, positioning(Go Broad)
Mosque, Panty’s , Patisserie, Cafe, modesty...
Segment, target, positioning(interest)
A football fan is a football fan whatever team they support
Segment, target, positioning(psychology)
Segment, target, positioning(generational)
The new female consumer: make-up and drinking games
Segment, target, positioning(hobbies)
The new male consumer: chess and ...
The new male consumer: chess and drinking game
Finding your voice
The Turkish Latin pun!
Start a blog!
Yes you are… oh wait I am confused!
Green is the new black
If you love your football club put your trash in their branded bins!
Brand extension
KPIsKey Performance Indicators
The guarantee of 100% clean toilets!
Only one way to reach our targets!
Thank you!
@thibautr