Embed Size (px)
Citation preview
LOBSTER UGC PLATFORM INDUCTION JULY 2016
01.THE EXCITEMENT OF USER GENERATED CONTENT
MOBILE EMPOWERED, AMAZINGLY PRODUCTIVE CONTENT CREATORS
OVER 500 HOURS OF VIDEO
UPLOADED EACH MINUTE.
OVER 80 MILLION PHOTOS ARE SHARED
ON INSTAGRAM DAILY
OVER 5 BILLION VIDEO VIEWS
DAILY
OVER 2M PHOTOS UPLOADED EACH
DAY
WORKING WITH UGC
* SOURCE: ‘THE CONTENT MARKETING INSTITUTE’
TRUST CREATIVITY AUTHENTICITY INTERACTION
70%* OF PURCHASING DECISIONS AND PUBLIC VIEWS ARE INFLUENCED BY UGC
NON-INTRUSIVENESS
03 02.WHAT IS LOBSTER UGC MARKETPLACE?
8 PLATFORMS WE SOURCE CONTENT FROM
SEARCH AND LICENSE CONTENT FROM ALL THESE SOCIAL MEDIA BY
KEYWORDS
GEOLOCATION
DATESUSERNAMES
COLOURS & FACES
SIMILAR IMAGE
03.WHY ARE WE DIFFERENT?
AND 35 BN MORE UPON REQUEST
WE HAVE…
OVER 3M ITEMS
AVAILABLE IMMEDIATELY
THE PLATFORM TO
FIND AND LICENSE
CONTENT
THE ABILITY TO BESPOKE
INTEGRITY AND
VISION
WITH A STARTUP FLEXIBILITY AND
TAILORED SERVICES
FROM SOCIAL MEDIA USERS AUTOMATICALLY
FROM SOCIAL MEDIA USERS AUTOMATICALLY
04.HOW COULD YOU BENEFIT FROM US?
IN LOTS OF WAYS, WE COULD…
INSPIRE YOU
KICK-START A
CAMPAIGN
SAVE BUDGET
AND TIME
HELP YOU BE AUTHENTIC
FIND YOU THE RIGHT PHOTO &
VIDEO
KEEP YOU SAFE WITH LICENSED UGC CONTENT
05.UGC ON STAGE. EXAMPLES
PAMPERS’ 'DON'T FEAR THE MESS' NAPPY ADVERT
BURBERRY’S "ART OF THE TRENCH"
STARBUCKS’ WHITE CUP CONTEST
06.WORKING WITH US
OUR SUBSCRIPTION PLANS ARE BASED ON USAGE
Or a bespoke proposal tailored to your needs
