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Increasing engagement with channel partners it tough. LiveLink makes a mobile app to help channel marketers create deeper engagement with channel partner reps.
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Channel Mindshare Pipeline
Visibility Deal
Registra6on Sales
Training
Sales Produc6vity
Social Selling
Spiffs News
Pricing
Unlock channel partner performance, visibility & engagement
• Top challenges of an indirect sales channel
• Marketplace trends you can leverage
• LiveLink Mobile: The sales engagement app
• Customer examples: Crexendo & Tegile
• Ques?ons, answers and an offer from LiveLink
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Today’s Agenda
Top Channel Challenges
• Channel Awareness
• Pipeline Visibility
• Sales Engagement
• Partner Performance
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Leverage the Market Trends
• Mobile technology accelerates the sales process
• Social media increases customer engagement
• Channel marke?ng has a new role: – Enable sales to connect with prospec?ve buyers – Help reps to nurture buyer interest & ac?on – Inform, mo?vate & educate reps to maximize success
• Keys to success: – Delivering the right informa?on at the right ?me
– Making it easy & intui?ve for sales reps
– Knowing what works and what doesn’t work
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LiveLink Mobile: The Sales Engagement App
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Product Informa6on
Deal Registra6on
News & Promo6ons
Tools & Training
Mobile Content
CRM
Partner Portal
• Manage Your Mobile Content • Implement Channel Programs • Enable Social Engagement • Measure Performance
Channel Partner Sales Reps
Deals Spiffs Products
Promos News
Sales & Marke6ng Content
LiveLink Mobile
Tools
Content Management & Delivery
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Sales Tools News &
Events
Marke6ng Literature
Product Promo6ons
Deal Registra6on
Channel Incen6ves
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FAQs
Quick Reference Cards
Sales Spiffs
Product Brochures Contests
Success Stories
1-‐Click Registra?on from anywhere
CRM Integra?on
Special Pricing
Referral Rewards
Product Bundles
Trade-‐up Programs Sales Guides
Data Sheets
Channel Partners
Enable Social Engagement
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Your Channel Sales Reps …
Sharing Your Content …
With Their End Customers!
Customer Examples
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• Business: Supplier of telecom products and hosted services – Uses both direct and indirect sales channel based on market segments
• Objec6ves {from the Director of Channel Sales}: – Simplify Deal Registra?on & improve Pipeline Visibility
• Reduce channel conflict and improve forecast accuracy – Increase channel awareness & sales rep mindshare
• Push content to partner reps (product updates, promo?ons, breaking news)
• Deployment Strategy & Benefits: – Cost-‐effec?ve & seamless deployment to partner community – Reps instantly share content with customers using na?ve email client – Enables social engagement for channel sales reps (1-‐click post to Twiber) – Complements the corporate social media strategy & extends reach
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Tegile
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• Business: Provider of innova?ve IT storage solu?ons – Serves a broad spectrum of channel partners to maximize market coverage
• Objec6ves {from the Sr. Director of Channel Marke9ng}: – Make it “easy to do business” to differen?ate from large compe?tors – Deliver content that “engages & aligns” with the needs of partners
• Deployment Strategy & Benefits: – Iden?fy the best-‐fit sales & marke?ng assets for “mobile content” – Organize based on channel persona (sales, pre-‐sales, marke?ng, etc.) – Push content to partners (complement the exis?ng partner portal) – Register opportuni?es on smart phones & synchronize with CRM – Monitor/assess analy?cs to determine most effec?ve use of content
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Download the app Engage your channel!
Get the FREE Version of LiveLink Mobile
Ques6ons & Answers
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Contact Info:
Ehren Maedge
VP, Sales & Marke?ng
Free Trial:
www.livelinkmobile.com
