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Father’s day is upon us. Holiday’s like Father’s Day can be tricky for advertisers. While all of us may have a dad, not all of us spend money on him! New research from LoudDoor focused on profiling the female Father's Day shopper, shows that while about 85% of us will celebrate dad in some fashion, only about 37% of us will by him a gift. Digging deeper into the profile of gift buyers and matching them with their social data provides a powerful way to target advertising spending to maximize ROI.
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