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In order to use social media for selling a product or service you need to locate your customer and gain the buyers trust. You need a strategy that works by choosing the right application, target the customers, create a great offer and motivate them with content you will see success sooner than later.
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[1978]• SPEAK & SPELL!
• 5.25 DISK DRIVES!
• MICROSOFT $1,000,000!
• 200,000 COMPUTERS!
• FIRST SPAM EMAIL
$499#SneezeIt @dsteel
(c) 2014 Sneeze It, LCC
#SneezeIt @dsteel(c) 2014 Sneeze It, LCC
In 1976 XEROX LAUNCHED!PROFESSIONAL SELLING SKILLS .NOT MUCH HAS CHANGED SINCE!THAT ORIGINAL PROCESS?
#SneezeIt @dsteel
Today we are going to explore real life examples on how companies have changed the sales process using social media.
SALES 101HOWEVER HOW CONSUMERS!MAKE BUYING DECISIONS HAS. WHY?
#SneezeIt @dsteel(c) 2014 Sneeze It, LCC
PROFESSIONAL VISITORRELIES ON LOOKS, PERSONALITY OR!GENERAL CONVERSATION.
#SneezeIt @dsteel(c) 2014 Sneeze It, LCC
PRICE SELLERRELIES ON PRICING TO BE OUT!COMPETITORS.
#SneezeIt @dsteel(c) 2014 Sneeze It, LCC
RELIES ON FEATURES & BENEFITS!REGARDLESS OF BUYER'S NEEDS.
CONTENT SELLER
#SneezeIt @dsteel(c) 2014 Sneeze It, LCC
BUYERS ARE SMARTER?THE INTERNET HAS TURNED BUYERS!INTO KNOWLEDGABLE COMPETITORS.
(c) 2014 Sneeze It, LCC
BUYERS ARE SMARTER?THE INTERNET HAS TURNED BUYERS!INTO KNOWLEDGABLE COMPETITORS.
OF BUYING DECISIONS
ARE MADE ONLINE BEFORE CONTACTING A COMPANY88%
(c) 2014 Sneeze It, LCC
VALUE
#SneezeIt @dsteel(c) 2014 Sneeze It, LCC
TRANSACTIONAL
YAHOO BINGSEARCH ENGINES
SEM & PPC FULFILL A BUYER’S!IMMEDIATE WANTS.
#SneezeIt @dsteel(c) 2014 Sneeze It, LCC
CONSULTATIVE SALE
#SneezeIt @dsteel
CONSULTATIVE SALEFULFILLING A BUYERS FUTURE!NEEDS THROUGH EDUCATION.
YOUTUBE TWITTERSOCIAL MEDIA
#SneezeIt @dsteel
•APPLICATION •TARGET •OFFER •MOTIVATE
#SneezeIt @dsteel
APPLICATIONSNOT ALL SOCIAL MEDIA APPLICATIONS!WORK FOR ALL STRATEGIES.
(c) 2014 Sneeze It, LCC
67%20%
16%15%
[ADULTS]
(c) 2014 Sneeze It, LCC
• EMPLOYER!• EDUCATION!• AGE!• GENDER!• MARITAL STATUS!• INTERESTS!• LOCATION
#SneezeIt @dsteel(c) 2014 Sneeze It, LCC
C-Level Executives
(c) 2014 Sneeze It, LCC
.21% 380,00
Chief Operating Officers
.155% 280,000
Chief Financial Officers
.133% 240,00
Chief Marketing Officers
.167% 300,000 !
Chief Information Officers
(c) 2014 Sneeze It, LCC
Affluent
(c) 2014 Sneeze It, LCC
8,600 Members of
Ferrari Club of America
8,200 Thoroughbred Horse Owners
26,000 Associated with
NetJets
4,600 !Associated with Family Offices
(c) 2014 Sneeze It, LCC
REASON WHY ONLINE MARKETING FAILS!1#
#SneezeIt @dsteel(c) 2014 Sneeze It, LCC
ANONYMITYYOU CAN NOT MARKET TO SOMEONE!IF YOU DON’T KNOW WHO THEY ARE.
DON’T TALK !TO STRANGERS“ ”
#SneezeIt @dsteel(c) 2014 Sneeze It, LCC
REASON WHY ONLINE MARKETING FAILS!2#
#SneezeIt @dsteel(c) 2014 Sneeze It, LCC
GENERALISTSYOU CAN NOT BE A GENERALIST YOU!NEED TO BE VERY, VERY SPECIFIC.
SPECIFICITY!BREEDS !
CREDIBILITY“
”#SneezeIt @dsteel
(c) 2014 Sneeze It, LCC
REASON WHY ONLINE MARKETING FAILS!3#
#SneezeIt @dsteel(c) 2014 Sneeze It, LCC
CONTENTIS
(c) 2014 Sneeze It, LCC
