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Valuing Product Workshop

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We will do a valuation of the intangible assets of a new product or technology platform using the income method during the workshop. Key choices: Economic life of the product, discount rates by types of buyers, net present value of free cash flow, and Relief of Royalty. Sources of royalty data and selecting and adjusting comparable licenses.

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Page 1: Valuing Product Workshop

Valuing Intangible AssetsProduct Camp MSP 2014

Clyde Hanson, CPVAVenture Isles, LLC

[email protected]

Valuation

Workshop

Page 2: Valuing Product Workshop

Workshop Overview

Participate in valuing a patented new product

Learn basic concepts & terminology

Gain a context for evaluating valuations

Page 3: Valuing Product Workshop

Example

RayIsles Ethical Drug Patent

Indigestion treatment

Multi-member LLC

Page 4: Valuing Product Workshop

My start-up’s first valuationPercent of inventor

ownership by

milestone

Table 6 Nominal Investor

Licensing After US Patent Issuance Total IP Risk &

Share of Royalty & NPV Adjust. 100%

Developing IP Value Value Value Factor Investor

Current status 0% $0 15 100.0%

Less licensing commission 65.0%

Phase I work completed 0.75% $95,625 14 18.1%

Phase II work completed 2% $255,000 12 13.9%

Phase III work completed 6% $765,000 8 7.0%

Post-patent valuation (Sold/Licenced Here) 25% $3,187,500 5 7.0%

Post international patent issuance 35% $4,462,500 4 7.0%

Post-proof-of-concept valuation 50% $6,375,000 3 7.0%

Post-commercialization valuation 85% $12,750,000 2 7.0%

Litigation tested patent 100% $15,000,000 0.9 7.0%

Revenue to inventor at IP sale $222,192

Page 5: Valuing Product Workshop
Page 6: Valuing Product Workshop

Adjustment Calculations

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Valuation Opinion

After conducting the level of analysis specified in the

scope of work, it is our opinion that the ABC Company

portfolio has a market value of about $217,000 for a

business model A buyer, $998,000 for a business model

B and $423,000 for a business model C as a lump-sum

payment at this stage of the business cycle, for the

sales volumes forecasted, for a “full-line” firm doing all

categories of projects modeled, for a national territory

and with only one bidder.

Page 8: Valuing Product Workshop

Instant Valuation Volunteer

One product company

Patented or patent-pending

Public information

Revenue or non-revenue

Page 9: Valuing Product Workshop

Relief From Royalty Method

If you had to license the IP from another inventor,

what would avoiding this cost be worth to your

firm if paid in a lump-sum?

Income approach with market inputs

Data needed:

Sales forecast

Forecasting period

Royalty rates for comparable IP

Discount rate for net present value

Page 10: Valuing Product Workshop

Product/Market

What’s the product?

What’s the value proposition?

What is the price?

What is industry’s typical gross margin?

What are the customer segments?

What is the expected economic life?

What is the expected adoption curve?

What is the expected market share?

Page 11: Valuing Product Workshop

Discount Rate Risk free, long-term US Gov. Bonds interest = 2.9%

Equity risk premium = ………………………………7.2%

Micro Cap premium = 15.5%

Tech Industry adjustment = 18% - 9.9% = 8.1%

Company specific risk =

Technology risk ________

Market risk ________

Intellectual property risk ________

Execution risk (management) ________

Less long-term sustainable growth rate = - _________

PRE-TAX DISCOUNT RATE: ________ %

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Royalty Rates

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Forecast Period

Useful economic life?

Patent term?

____ years

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Revenue Forecast

Constant rate of growth?

Exponential rate of growth?

Pace of channels?

Build up from customer segments?

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Net Present Value

Discount rate

Royalties per year

Number of years

Paid at end of each year

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Post-Calculation Adjustments

Business cycle outlook from valuation date

Minority control discount / Majority premium

Lack of marketability

Regulatory changes foreseen

Synergistic value

Capital structure

Litigation, agreements

Page 17: Valuing Product Workshop

NPV Example

Page 18: Valuing Product Workshop

Final Valuation

NPV = _______________

Less adj. ______________

= $ ____________________

Page 19: Valuing Product Workshop

Valuing Intangible AssetsProduct Camp MSP 2014

Clyde Hanson, CPVAVenture Isles, LLC

[email protected] & Entrepreneurs of MSP Meetup.com

Valuation

Workshop