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![Page 1: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/1.jpg)
1@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
![Page 2: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/2.jpg)
2@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
![Page 3: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/3.jpg)
3@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
![Page 4: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/4.jpg)
4@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
![Page 5: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/5.jpg)
5@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 5
![Page 6: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/6.jpg)
6@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
1
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![Page 7: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/7.jpg)
7@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
![Page 8: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/8.jpg)
8@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
![Page 9: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/9.jpg)
9@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 9
Hi, I’m
Early
Earl.
Hi, I’m
Standard
Sally
Hi, I’m
Procrastin-
ator Polly
![Page 10: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/10.jpg)
10@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
When…?
![Page 11: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/11.jpg)
11@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 11
![Page 12: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/12.jpg)
12@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
![Page 13: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/13.jpg)
13@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 13
![Page 14: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/14.jpg)
14@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
![Page 15: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/15.jpg)
15@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
![Page 16: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/16.jpg)
16@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
![Page 17: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/17.jpg)
17@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 17
![Page 18: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/18.jpg)
18@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
400%
![Page 19: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/19.jpg)
19@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
What…?
![Page 20: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/20.jpg)
20@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 20
![Page 21: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/21.jpg)
21@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
![Page 22: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/22.jpg)
22@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 22
![Page 23: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/23.jpg)
23@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
•
•
![Page 24: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/24.jpg)
24@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 24
![Page 25: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/25.jpg)
25@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 25
![Page 26: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/26.jpg)
26@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 26
![Page 27: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/27.jpg)
27@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
•
•
•
![Page 28: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/28.jpg)
28@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
How…?
![Page 29: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/29.jpg)
29@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 29
![Page 30: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/30.jpg)
30@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 30
![Page 31: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/31.jpg)
31@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 31
![Page 32: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/32.jpg)
32@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing 32
Track, Track,
Track
Mobile
Strategy
Delight
Customers
Social
Channels
Know Your
Dates
Review What
Worked
Know Your
BudgetTest Tactics
![Page 33: [Virtual Workshop] Holiday Strategies for PPC, Social Media Advertising, and Display](https://reader043.pdfslide.net/reader043/viewer/2022030302/587c96491a28abfa5e8b6289/html5/page/33.jpg)
33@point_it @allenrklein @socialadditiv
@evbarocas @christijolson#PI_holiday #digitalmarketing
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