The American Purchasing Process

AwarenessSocial Discovery

Consideration of PurchaseExperience

Shared Experience

Awareness – SEO / Google LocalSocial Discovery – Social Media

Consideration of Purchase – Blogging & InboundExperience – Inbound & Analytics

Shared Experience – Social Media & Google Reviews

So what

is

SEO?

“SEO” is Search Engine Optimization

This is a function that allows an individual to optimize his or her web page so as to get the highest rankings in search engines.”

“SEO” is an investment, it’s something that you don’t have to pay for each time a person views or clicks on your ad!

SEO should be a magnet bringing traffic to your site

It’s all about being where your customers are, trust me they are online!

75% of people don’t go beyond the first page in Google!

Google says that 16% of daily searches they haven’t EVER seen before!

Check out the super cool results I found!

Found through a blogGoogle authorship enabledPromoted a book through the blogSocial links were enabledYep, I’m a follower and will make these!

Link Building… Where do I start?

• Connect with local businesses• Create a valuable resource• Infographic• Slideshows• Joint press releases• Social sharing

Domain Authority Checkerwww.moonsy.com/domain_authority/

PR Web articles are for notable events within your company or your area.

The example below shows that there was a 400% increase in traffic in the first month!

• Mobile web browsing is projected to take over desktop Internet usage by 2015…or sooner.

• 90% of people use multiple screens to access the web.

• 90% of smartphone searches result in a purchase or a visit to a business.

• 61% of visitors will return to Google to find a site that IS easily readable.

Who is your target market? Who is your dream customer?

Creating targeted personas take time but, the results are powerful!

True SEO isn’t the icing on the cake it’s the ingredient that makes growth happen = Yeast

So what

is

Google Analytics?

4 Types of Goals

1. Destination2. Duration3. Page/Screens Per Visit4. Events – Completing a form

submission!

Setting up a Google Analytic Account

• Create an Analytic account• Set up your dashboard• Install Analytic tracking code• Schedule traffic reports

It’s time to start

The Journey =

BLOGGING

Blogging Fuels your SEO & Social Media strategies!

You don’t have to be a professional to blog!

Blogging builds confidence within your audience.

Your company is provided with a voice through blogging

60% of businesses who blog acquire more

customers.

Blogging should be:

• Relevant• Answer questions• Provide a solution

Blog Topic Ideas:

• Listen to your customers questions• Use your elevator pitch• This vs. That• Reasons to consider• Use facts and numbers in blogs

How do I start blogging?

• Yourdomainname.com – Strongest SEO value!• Wordpress.com – Free• Blogger – Free• Tumblr - Free

Social Media = Join the Chatter!

It’s the personal marketing voice you need to listen too!

Facebook:

Post 4 times a weekBe VERY visual!

• Gallery’s are great• Images with blogs• Posts with images

Facebook:

Engagement:

Post questionsContestsGiveawaysCreate Interaction

Facebook Pay to Play:

Google +:

• Google+ Launched in 2011• 300 million users• Second LARGEST social channel next to Facebook

Google +:

Google+ improves Google’s search intelligence. Google+ provides information on users search and trends of users through social media.

Google +:

Posting tips!

• Use #hashtags• Images• Links

Visual Social Media:

Once you have Facebook and Google+ down, the next step is to use visual social media!

• Instagram• Pinterest• You Tube

Visual Social Media:

Video is HUGE

Video can increase conversions by 20-

60%!

43% of all searches on Google carry

local content!

How Optimized

Is your

Google LocalListing?

We are able to see:

• Area businesses• Images• Reviews• Location• Maps• Website interaction

Google projects coming soon – Reservations!

B

Claiming Your Google Listing

• Are you listed• Have you claimed the listing?• Do you have ownership access?• Is your information properly listed:• Location• Hours• Services• Are your images current?• Do you have reviews?

So what

is

Inbound???

Inbound marketing is about drawing customers to your business, not interrupting their lives with noise they aren’t interested in.

Inbound strategy focuses on value, providing quality information based off of the users interests.

So what is Inbound?

• Providing resources• Targeted E-mails• Follow-up messages• Social engagement• User tracking

Planning the perfect fishing trip:

• What type of bait to use• Should you hire a guide• Type of boat / equipment• Things to pack• Weather to consider• Best times to fish• Types of fish to fish for

80% of people ignore Google

sponsored ads / PPC.

Start creating resources that will live forever!

Resources also continue to create leads 5 years after you created them.

Resources never die, they just need freshened up.

According to Search Engine Journal, inbound leads cost 60% less then outbound leads!

Inbound marketing is about creating a remarkable experience for current and prospective customers, resulting in a happier more educated customer!

Be human like Netflix came into your home.

How can you be a breathing entity within

the home.

Don’t get caught up in doing it perfect… Start someplace,

it’s your voice.

Don’t get caught up in doing it perfect… Start someplace,

it’s your voice.

Get Going, it’s your year to thrive!