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Walkie TalkieEvery Generation Has Its Frequency.
Malta. 1985.
#jongtuighttp://www.facebook.com/jongtuig
PRContent
MarketingContent
PR+ =
Storytelling
The Internet.
187 gram préparé...
is news.
1994 forums and blogs1996 telenet1998 google
2004 facebook2006 twitter
2009 foursquare2011 800 million facebook users2012 instagram 100 million users
2013 start Walkie Talkie ;)
WHY?
BUZZVISIBILITY
TRENDSETTERS
TRAFFIC
INFLUENTIALS
VISIBILITYVISIBILITY
SOCIAL MEDIA IS THE NEW BLACK
RELEVANCE
SEO
STORYTELLING
INNOVATORS
SEARCHREACH
CONTENT
WORD OF MOUTH
...
From episodic campaigns to ongoing presence.
Measuring pull, not push.
Collaboration.
New strategy & tactics.
Everything is Media.
message method medium
traditional pr “Buy our product” Push to audience Text
content pr “We’re helpful experts” Attract audience Multimedia/
interactive
Traditional PR vs Content PR
Our Network
Different people, different frequencies.
Serviceswhat do we have to offer?
Who do we work for?
What do we do for them?
Vedett Extra
HOW EXTRA ARE YOU?
HeyHey AppsThe Nerd, The Artist & The Suit.
Case Studyo
Carhartt WIP
Carhartt WIP
RELEVANCE.TALKVALUE.
Now what about your story?
http://www.youtube.com/watch?v=ansyd4GMAMw
look. listen. learn.
follow the right
journalists.bloggers.people.
join ‘the community’.
share your
thoughts.work.laughs.
be different.
FacebookFacebook User Agreement.
BLOG - SITE
hang in there.
WHO TO FOLLOW
@MarieMaitre
@Valerie_Walkie
@Sstrid
@Zegmaarbas@Mbaeten
@Fakeplasticruby
@OnzeKevin
@Stefanvdg
@Ljosmyndun
@SansSouciCrea@KristofNizet
@MelkMuylle
@Coltrui
@N_A_G_D
@SuzieQew
@Houbi@wolfr_
@Lamazone
@Netlash@NadiaKara
@mrTino
@Miech
@SweetCharlie
@bockiederepper@maxhavensays
@boskabout
@eva_mouton
@musketon
@anne_baronesso
@ anthonybosschem
@DAGMARASTOZEK@saskiaTHEWICKED
@70percentsteph
@brarno
@fotograaf
@zmeanie
@zandwacht
...
@jongtuig
@MyFashionBlog
LinkedIn800k in BE
profiles - company profiles - groups - jobs
INSTAGRAMPEOPLE vs BRANDS
So much more...
Questions?
