The Wand Digital Travel Channel

IAN KAY

Wand Technology Limited

Exclusive Sponsorship OpportunityWith A World Media First

A BRAND DOMINATIONPROPOSITION USING PRINT AND MOBILE MEDIA

1

From This To This

Transforming The Airport Space

MEDIA HOSTMANCHESTER AIRPORT GROUP

Award Winning International Airport Operator

Trusted Brand

25 million departing passengers per annum

91 percent of passengers have connected devices

25 minutes average dwell time at departure gates

4 UK Locations; Manchester, Stanstead, East Midlands, Bournemouth

2

CONCEPTVIDEO

3

EngagingA Captive Audience

ImprovingThe Customer

Experience

PromotingYour Brand

CreatingMemorability

Video On Next Slide

THE SPONSORSHIP PLATFORMMOBILE

4

A Mobile Travel Channel accessed at

gates No airtime or roaming

charges whatsoever

Rich Travel Content

Completely free to access on all Wi-Fi

enabled devices

Targeted audience dwelling for at least 25

minutesWorld Media First

CONTENTON THE CHANNEL PLATFORM

172 Destination Options

Frequently Updated Recommendations

Saveable City Guides

1000 Pages of Inspirational Content

Saveable Vouchers for Drinks, Meals, Attractions or Services

500 HD Film Choices

5

6EXAMPLES OFIN-CHANNEL BRANDING

Pre-roll video / splash Static Logo / Banner Integrated / Banner / Interstitial Interactive Rich Media

7THE SPONSORSHIP PLATFORMPRINT

A Minimum Of 2 x 6 Sheet Size Printed

Displays At Every Gate

Innovative Passenger Facing Displays Orientated To

Oncoming Footfall

Prominent Brand Placement

High Impact Call To Action

Inclusion Of Sponsors Own Creative

Full Production And Implementation

8OURAUDIENCE

Time Pressured Relaxed Bored Excited Hassled Nervous

69% ABC1’s

45% Under 45 Years

19% Business

72% Couples or Singles Top 5 International Routes

53 Countries Served

210 Destinations

We Know Who Our Audience Is

We Know Where They Are Travelling

We Know How They Feel

At The Gates

251,351 203,565 160,896 12,097 5.9%Total Passengers At Trial Gates Saw The

Print Media

Passengers Had Enabled Devices To

View The Mobile Media

Total Impressions Received On The

Channel

Unique Users To The Channel

Total Conversion Of Potential Users To

Actual Users Of The Channel

9PROOF OFENGAGEMENT

Testing And Outcomes From Live Trials Exceeded All Expectations

Data was collected daily at 4 high usage gates at Manchester Airport over a 90 day period from June – September 2015

10PROJECTED AUDIENCE FORTHE SPONSORSHIP PLATFORM

Based On Outcomes, We Project The Following Engagement Levels At Manchester Airport For Our Sponsor:

600,000 MillionABC1’s Will Engage With The Channel

8 MillionABC1’s Will Engage

With Print Media

20,000 Million Business Users Will Engage

With The Channel

2.5 Million Business Users Will Engage With Print

Media

11SUMMARY OFSPONSORSHIP OPPORTUNITY

Manchester Airport Package Manchester / Stanstead Airports

£554,000.00/ 1 year

£1.2 million/ 1 year

200 Premium Posting Sites 350 Premium Posting Sites

85 Departure Gates 140 Departure Gates

1000 Channel Pages 1000 Channel Pages

13 Million Annual Passenger Audience

25 Million Annual Passenger Audience

CONTACT12

Ian KayOperations DirectorWand Technology Limited +972 526939151

www.wand-technology.com

iankay@wand-technology.com