BEYOND OPENS & CLICKS

BETTER EMAIL PERFORMANCE MEASUREMENT

Speaker: @GeetanjaliD

Geetanjali Dighe

@GeetanjaliD

Digital Marketing Strategist

Helping you generate more

sales via building insights

from data analysis and

efficiencies from digital tools.

HELLO.

TOOLS FOR

MEASURING

EMAIL SUCCESS

METRICS

Basic

Time

List

Engagement

Content

Important

Advanced

Third Party

BUT HOW’S IT

ALL MEASURED?

BASICS

Email

Email

BEACONS

Email Server

Email

UNIQUE OPEN RATE

Credit: Silverpop

BASICS

CLICK-THROUGH RATE

BASICS

Credit: Silverpop

DELIVERABILITY

Bounce Rate

Permission

SPF settings

IP Reputation

BASICS

IP REPUTATION

IS IMPORTANT.

READ WHEN?

TIME

0

20

40

60

Number of Opens

0204060

Number of Opens

WHO IS READING?

List growth?

Correct emails?

Never opens?

LIST

0

5

10

15

Q1 Q2 Q3 Q4

Email Addresses

TIME SPENT

Time spent on website?

Pages visited?

ENGAGEMENT

GOOGLE INTEGRATION

Pre-built in Juvlon

ANALYTICS

TEST FOR MOBILE

DEVICES!

COMPLAINTS

Unsubscribe number?

Spam complaints?

IMPORTANT

COMPLAINTS

Report Spam

Unsubscribe

IMPORTANT

WHAT WORKS?

Personalization

SUBJECT

A/B TESTING

Subject

From name

Content

ADVANCED

A/B TESTINGADVANCED

VARIOUS TOOLS

3rd

Party Paid Partly Free

ADVANCED

JUVLON SPECIAL OFFER

Write to:

smita.more@nichelive.com

Valid Dec 31st 2014

15%

OFF!

OFFER!

THANK YOU.