Weekly Grocery Insight Report - 26th July

Weekly Grocery Insight Report

19/07/2015 – 26/07/2015

Copyright © 2015 Cosine UK

Cosine HighlightsSunday 1st February – Saturday 7th February

Lead Customer

Message

Secondary

Supporting

Message

Top 2

Deals

• Get Summer

Sorted• Back To School

• Persil Laundry Powder: £7

• Green Giant Sweet Corn: £2

• Big Summer Sale• Fuel Save Ends

August 2015

• Quavers x6: £1

• Wotsits x6: £1

• Save Money Live

Better• Rollback

• Medium Chicken: £3.64 or buy

3 for £10

• Prawns: £2.60

• Summer's Here • Back To School• Velvet Toilet Paper x16: £4.95

• Pepsi x8: £1.87

• Tastes Of The

British Isles• N/A

• Dine In For Two With Free Wine:

£10

• Vegetables. Salads And Fruit: 2

for £3

• Summer Is For....

• Household Event

• Pick Your Own

Offers Make Your

Choice

• Ice Cream: 20% off

• Summer Eating: 3 for £6

• Great Deal Locally• This Weeks Fresh 3

Offers

• Cathedral Cheddar: £2.25

• Walkers Crisps x6: £1

• All Your Favourite

Things For Summer• Special Buys

• Budweiser 66 x4: £2.99

• Coronial Lager x4: £3.79

• Save And Shop A

Lidl Smarter

• Discover New

Ideas

• Newgate Cream Of Tomato

Soup: 39p

• Parkside Wet And Dry Vacuum

Cleaner: £59.99


Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Get Summer Sorted: Highly advertised

around the store with high signs seen on

entry. Gondola end signs concentrated in

the centre aisle, also bunting lines the whole

of fresh foods. The theme continues into

another 22 bays of children's activity

accessories, DVD'S, clothing and toys, seen

at front of store

Supporting

Themes

• Back To School: 16 bays of school uniforms

and accessories, highlighted with overhead

signs

Key

Promotions

• Wine's Selected: 2 for £10

• Taste The Difference Bistro Meal For 2: £10

• Nivea Suntan Lotion: 2 for £13/ 3 for £18

• Conegliano Prosecco: £7.50

• Tyrrells Poshcorn: £1

• Beer/ Ciders Multi Pks Selected: 2 for £18

External / Car

Park

• Get Summer Sorted: Free standing board

promoting reduced essential items

• Nectar: Exchange 1000 Nectar points worth

£5= 2 tickets to Vue cinema or 2 pizzas at

Pizza Express- free standing board

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shrouds: Green Giant Sweet

Corn £2

• Stack: Conegliano Prosecco £7.50, Tyrrells

Popcorn £1, Fosters 20pk £12

MertonWednesday 22nd July


Store

Date

In-S

tore



Seasonal

Aisle

• Back To School:16 bays of school uniforms

and accessories, highlighted with overhead

signs

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Nectar: Highly advertised around the

entrance and front of store

• Admiral: New clothing range display

• Holiday Shop: Offers highlighted in the H&B

department with bunting and bus stops

• Celebrate Carnival: Signs and bus stops

highlight reduced products in the World

Food aisle and on a gondola end

Checkouts

(Theme,

Space,

Point Of Sale)

• Sainsbury's Banking And Mobile: Leaflets on

all checkouts

This Weeks

Top 2 Deals• Persil Laundry Powder: £7

• Green Giant Sweet Corn: £2

This Weeks

Top 2 Deals

(Meat, Fish

And Poultry)

• Sainsbury's Large Lean Beef Joint: ½ price

• Lamb Steaks; £5


MertonWednesday 22nd July

Store

Date

In-S

tore



Key Theme

• Get Summer Sorted: Main theme used in

store. A gondola end displaying seasonal

picnic accessories is highlighted with

themed signs. Also further signage is used

around the store, on the main window and

a pavement sign

Supporting

Themes

• Nectar: Exchange 1000 Nectar points worth

£5= 2 tickets to Vue cinema or 2 pizzas at

Pizza Express. Advertised on entry and front

of store

Key

Promotions

• Lucozade: £1

• Cadburys Confectionary Selected: 2 for £1

• Evian: 55p

• Coca Cola 1.75L: 2 for £2

• Beer Bottled Singles Selected: 3 for £5

• Bulmers Cider: £1.50

External / Car

Park

• Window And Pavement Sign: Get Summer

Sorted, Nectar Exchange

• Pavement Sign: Fanta/ Sprite £1.50

Front Of Store

(Theme

POS, Pallets)

• Shipper: Lucozade £1, Budweiser 4pk £3.50,

Cadburys confectionary selected 2 for £1

WallingtonThursday 23rd July


Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Lunch Meal Deal £3: Highly advertised in

and around the chiller

Checkouts

(Theme,

Space,

Point Of Sale)

• Shipper: Evian 55p, Bulmers Cider £1.50,

Home DVD £10

• Queue Area: Graze pks £1.20

This Weeks

Top 2 Deals

• Frosties: £1.50

• Budweiser 4pk: £3.50

This Weeks

Top 2 Deals

(Meat, Fish

And Poultry)

• Taste The Difference Sausages: 2 for £5

• British Pork: 2 for £5


WallingtonThursday 23rd July

Store

Date

In-S

tore



Key Theme• Big Summer Sale: Supported by overhead

sign and bus stops

Supporting

Themes

• Fuel Save Ends August 2015: Supported by

banners, a-boards and checkout signs

Key

Promotions

• Fruit And Veg Offers: 69p

• Half Price Laundry Offers: Surf £4.50 and Ariel

liquid £3.75

• Heinz Salad Cream: £1.50

• Fajita Kits: £2

• Heinz Baked Beans: 50p

• Tyrells Kettle Chips: £1

External / Car

Park

• Banners And A-boards: Fuel save

• Outdoor Plants On Sale

Front Of Store

(Theme

POS, Pallets)

• Display: Newspapers And Magazines

Tiptree, EssexThursday 23rd July


Store

Date

In-S

tore



Seasonal

Aisle

• Big Summer Sale: Lots of food snacks and

drinks on offer. Supported by bus stops and

shelf edge strips

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Double Clubcard Points When You Buy Pet

Products: Supported by bus stops

• Tesco Finest Dinner: 2 for £10

Checkouts

(Theme,

Space,

Point Of Sale)

• Fuel Save: Signs

• TESCO Bank: POS on all checkouts

This Weeks

Top 2 Deals

• Quavers x6: £1

• Wotsits x6: £1

This Weeks

Top 2 Deals

(Meat, Fish

And Poultry)

• Cooked Meats: £2 or 2 for £3.50

• Tesco Finest Smoked Salmon: £4.80 or 2 for

£8


Tiptree, EssexThursday 23rd July

Store

Date

In-S

tore



Key Theme• Fuel Save: Supported by banners and

checkout signs

Supporting

Themes

• Ideal For Summer: Slogan on shelf fins

around the store

Key

Promotions

• Pot Noodles: £1

• Cadbury Pouches: £1

• Ribena: £1.24

• Special K Cereal: £2

• Do Limo Sauces: 2 for £3

• Tuna Princess x3: £2.62

External / Car

Park• Banners: Offers and fuel save

Front Of Store

(Theme

POS, Pallets)

• Special Offers: On aisle end at front of store

• Pallets: Coca cola on offer. Ladder rack

with various ½ price and £1 offers

Wednesday 22nd JulyMagdalene Street, Colchester, Essex


Store

Date


In-S

tore



Seasonal

Aisle• Aisle End: Various offers

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Spring Drinks Festival: Buy 3 or more bottles

of wine 10% off supported by shelf fins fridge

stickers

Checkouts

(Theme,

Space,

Point Of Sale)

• Fuel Save Signs: On all checkouts

This Weeks

Top 2 Deals

• Coca Cola x24 Cans: £7

• Pringles Tortilla Chips: £1.24

This Weeks

Top 2 Deals

(Meat, Fish

And Poultry)

• Meat, Fish, Poultry: £3.68 or 2 for £6

• Chicken Breast Portions: £4.50

Wednesday 22nd JulyMagdalene Street, Colchester, Essex

Store

Date

In-S

tore



Key Theme

• Save Money Live Better: Supported by

overhead signs and snow ploughs around

the store

Supporting

Themes• Rollback: Supported by tax discs

Key

Promotions

• Heinz Baked Beans/ Spaghettini x4: £2

• Weetabix: £2

• Pepsi 2l: 98p

• Various BWS: 3 for 2

• Surf Capsules: £3.97

• Plums/ Sweetcorn: 67p

• Nectarines Punnet: 97p

External / Car

Park

• Banners: Supporting George sale, click and

collect, and save money live better

• A-boards: Supporting save money live better

• Outdoor Plants On Sale

Front Of Store

(Theme

POS, Pallets)

• Shippers: Coca cola on offer

Titpree, EssexThursday 23rd July


Store

Date

In-S

tore



Seasonal

Aisle

• Summer Drinks: 3 for 2 offers supported by

bunting, headers and shelf fins

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• George School Shop: From £2 supported by

overhead signs and standees

Checkouts

(Theme,

Space,

Point Of Sale)

• Click And Collect: POS at checkouts

This Weeks

Top 2 Deals

• Medium Chicken: £3.64 or buy 3 for £10

• Prawns: £2.60

This Weeks

Top 2 Deals

(Meat, Fish

And Poultry)

• Coca Cola x 30 Cans: £7

• Coca Cola 2l x 4 Bottles: £3.67 or 3 for £10


Titpree, EssexThursday 23rd July

Store

Date

In-S

tore



Key Theme• Summer's Here: Supported by standee

overhead sign and bus stops

Supporting

Themes

• Back To School: Supported by standees, a-

boards and header boards

Key

Promotions

• Young's Fish Fingers x24: £2

• Carlsberg x20: £10

• Princess Tuna x4: £3

• Belvita: £1.39

• Quavers x6: £1

External / Car

Park

• Car Park Security Shrouds And A-boards:

'NEW' Slogan

Front Of Store

(Theme

POS, Pallets)

• Standees: Back to school and Summer's here

Witham, EssexThursday 23rd July


Store

Date

In-S

tore



Seasonal

Aisle

• Clearance Section

• Back To School: Supported by header

boards and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Gallo Wine £3.99: Shipper

• Health And Beauty Event: ½ price offers

• Fill Your Fridge For Less: Supported by

overhead signs.

Checkouts

(Theme,

Space,

Point Of Sale)

• DVDs: Free standing display units

This Weeks

Top 2 Deals

• Velvet Toilet Paper x16: £4.95

• Pepsi x8: £1.87

This Weeks

Top 2 Deals

(Meat, Fish

And Poultry)

• Meat And Fish: £4 or 3 for £10

• Tarbert Smoked Salmon: £3.99


Witham, EssexThursday 23rd July

Store

Date

In-S

tore



Key Theme • N/A

Supporting

Themes• N/A

Key

Promotions

• Beer Single Bottles Selected: 3 for £5

• Corona 4pk: £4

• Cadburys/ Mars Multi Pks Selected: £1

• McVite's Digestives: £1

• Sprite/ Fanta/ Dr Pepper: £1

• Sunbites: £1

• Pringles: 2 for £3

• Hardy's Nottage Hill Wine: £5.49

External / Car

Park

• Window And Pavement Sign: Ben And Jerry’s

Ice Cream ½ price, Kellogg's Coco Pops £2

• Window Sign: Grab and go meal deal,

Hardy’s Nottage Hill Wine £5.49

Front Of Store

(Theme

POS, Pallets)

• Shipper: Green and Blacks £1.50

• Security Gate Shrouds: Pringles 2 for £3

• Stacks: Beers/Lagers multi pks selected,

Morrisons sparkling spring water 6pk £1.59

AddlestoneWednesday 22nd July


Store

Date


In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Lunch Meal Deal: Main/ Snack/ Drink

Cheapest Free, highly promoted in the

chillers

Checkouts

(Theme,

Space,

Point Of Sale)

• Sunbites Crisps £1: Basket

• Doritos £1: Basket

• Nivea Suntan Lotion: Shipper

This Weeks

Top 2 Deals • Ben And Jerry Ice Cream: ½ price

• Kellogg's Coco Pops: £2

This Weeks

Top 2 Deals

(Meat, Fish

And Poultry)

• Morrisons Signature Sausages/ Bacon: 2 for

£5

• Meat/ Fish Assorted Pks: 3 for £10

AddlestoneWednesday 22nd July

Store

Date

In-S

tore



Key Theme

• Tastes Of The British Isles: Two large free

standing displays are seen on entry

advertising British produce. Also signs are

seen around the store highlighting various

products. A window display promotes

relevant pictures on standees

Supporting

Themes• N/A

Key

Promotions

• Strawberries: £2

• Sandwiches, Salads, Drinks and Snacks: 3 for

2

• Italian Meals, American Snacking And Hot

Sandwiches: 3 for £10

• Chinese Or Indian Meal Deal: £5

• Fishcakes And Crispbakes: 2 for £3

• Italian Meals For One: 3 for £7

• Deli And Dairy Items: 3 for £6

• Wine And Champagne: Buy 3 Save 5% or

Buy 12 Save 10%

• Wine Of The Month: 2 for £12

External / Car

Park

• Window Display: Colour Blocking: New

seasonal clothing range, Tastes Of The British

Isles, Going To Senior: Children's clothing

Front Of Store

(Theme

POS, Pallets)

• Standee: Dine in for Two with free wine £10

• Board: Local flavours

• Displays: Tastes of the British Isles

SuttonWednesday 22nd July


Store

Date

In-S

tore



Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Dine In For Two With Free Wine £10:

Advertised on entry and highlighted

extensively in the chillers

Checkouts

(Theme,

Space,

Point Of Sale)

• M&S Banking: Leaflets on all checkouts

This Weeks

Top 2 Deals

• Dine In For Two With Free Wine: £10

• Vegetables. Salads And Fruit: 2 for £3

This Weeks

Top 2 Deals

(Meat, Fish

And Poultry)

• Grill Meat, Fish, Poultry: 3 for £10/ 2 for £7

• Bacon And Sausages Selected: 2 for £4


SuttonWednesday 22nd July

Store

Date

In-S

tore



Key Theme

• Summer Is For....: Highly advertised on entry

and around the store. 5 bays support picnic

and summer accessories on various offers

bordered with high signs and bus stops

Supporting

Themes

• Household Event: Signs highlight the event

within the cleaning department. Also a

gondola end and a freestanding front of

store display are seen promoting the offers.

• Pick Your Own Offers Make Your Choice:

Advertised around the store on overhead

signs, checkouts and on entry

Key

Promotions

• Wine's Selected: Save 1/3 and 25% off

• Bottled Beer Single Bottles Selected: 20% off

• Dental: 3 for 2

• Strawberries: £2

External / Car

Park

• Window And Pavement Sign: Ice Cream 20%

off

Front Of Store

(Theme

POS, Pallets)

• Display: Flowers

• Free Standing Display: Summer is for... free

supporting selected crisps 2 for £2.50

• Stand: Strawberries £2

WandsworthWednesday 22nd July


Store

Date

In-S

tore



Seasonal

Aisle

• Summer is for....: 5 bays support picnic and

summer accessories on various offers

bordered with high signs and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Waitrose Good To Go: Lunch offer supported

by Win England Cricket tickets

• Baby And Toddler Event: Promoted on bus

stops in the Baby section

Checkouts

(Theme,

Space,

Point Of Sale)

• Pick Your Own Offers Make Your Choice:

Signs on all checkouts

This Weeks

Top 2 Deals

• Ice Cream: 20% off

• Summer Eating: 3 for £6

This Weeks

Top 2 Deals

(Meat, Fish

And Poultry)

• Meat/ Fish/ Poultry: 3 for £10


WandsworthWednesday 22nd July

Store

Date

In-S

tore



Key Theme• Great Deal Locally: Slogan on POS

throughout the store

Supporting

Themes

• This Weeks Fresh 3 Offers: Supported by

standees and window signs

Key

Promotions

• Smoked Salmon: 1/3 off

• Schweppes Lemonade: 2l £1

• Peaches / Oranges / Plums: 69p

• Budweiser x 10 Cans: £10.99

• Carling x10 Cans: £7

External / Car

Park

• Banner: Sourced locally

• Window Signs: This weeks fresh three 69p

and various offers

• Window: Lunchtime meal deal £3.25

Front Of Store

(Theme

POS, Pallets)

• Great Deal Locally: Dump bins with various

offers

Mersea Road, Colchester, EssexWednesday 22nd July


Store

Date

In-S

tore



Seasonal

Aisle• Various Food And Snack Offers

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• This Weeks Fresh Three 69p: Supported by

standees

• Sourced Locally Products: Supported by

shelf edge strips, shelf barkers and hanging

signs

Checkouts

(Theme,

Space,

Point Of Sale)

• Great Deal Locally: Dump bins with various

offers

This Weeks

Top 2 Deals

• Cathedral Cheddar: £2.25

• Walkers Crisps x6: £1

This Weeks

Top 2 Deals

(Meat, Fish

And Poultry)

• Chicken Breasts x3: £4 or 2 packs for £7

• British Pork: ½ price £3.99 kg


Mersea Road, Colchester, EssexWednesday 22nd July

Store

Date

In-S

tore



Key Theme

• All Your Favourite Things For Summer:

Supported by overhead signs through out

the store

Supporting

Themes

• Special Buys: Supported by window signs

and overhead signs

Key

Promotions

• Super 6 Fruit/Veg: 49p

• Coronita Lager x6 Bottles: £3.79

• Greenvale Spreadable Butter: £1.49

• Family Pack Of Cooked Ham 300g: £1.45

• Nobbly Bobbly Mini Ice Lollies x10: £1.89

External / Car

Park

• Window Signs: Supporting special buys and

ALDI super 6

• Pallets: Compost and BBQ coals

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shrouds: Supporting All your

favourite things for summer

• Pallets: Budweiser lager 66 x4 bottles £2.99

London Road, Colchester, EssexWednesday 22nd July


Store

Date

In-S

tore



Seasonal

Aisle

• American Style: Food items e.g. tins of

hotdogs

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Special Buys: Include men's casual wear

and full school uniform at £4

• Reduced Aisle: Dedicated to Reduced

special buy items

Checkouts

(Theme,

Space,

Point Of Sale)

• Which Best In The British Aisles Award 2015:

Headers on each checkout

This Weeks

Top 2 Deals

• Budweiser 66 x4: £2.99

• Coronial Lager x4: £3.79

This Weeks

Top 2 Deals

(Meat, Fish

And Poultry)

• Rump Steak: £2.99

• British Stuffed Whole Chicken: £3.49


London Road, Colchester, EssexWednesday 22nd July

Store

Date

In-S

tore



Key Theme

• Save And Shop A Lidl Smarter: Main theme

used around the store to compare branded

products with Lidl's, using overhead signs,

bus stops and floor stickers

Supporting

Themes

• Discover New Ideas!: Central aisle supports

reductions on household accessories,

electrical items, garden products, tools,

furniture and clothing/ shoes. Highlighted

with overhead signs

Key

Promotions

• Courgettes: 99p

• Red Peppers: 39p

• Celery: 39p

• Tower Gate Caramel Wafer Bars: 79p

• Conde Noble Rose: £3.29

• Formil Laundry Powder: £5.99

• Prosecco Spumante: £7.49

External / Car

Park

• Stack: Clematis £3.69

• Entrance Window Sign: Taste of Asia from

Thursday 23rd July

Front Of Store

(Theme

POS, Pallets)

• Display: Flowers

Clapham JunctionWednesday 22nd July


Store

Date

In-S

tore



Seasonal

Aisle

• Discover New Ideas!: Central aisle supports

reductions on household accessories,

electrical items, garden products, tools,

furniture and clothing/ shoes. Highlighted

with overhead signs

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Limited Offers- Hurry Hurry...: Highlighting

reduced offers over 3 bays

Checkouts

(Theme,

Space,

Point Of Sale)

• Healthy Checkouts: Signs seen on the

security gates

• Nuts, Seeds And Dried Fruits: Every checkout

• Bottled Water Multi Pks: Stacks

This Weeks

Top 2 Deals

• Newgate Cream Of Tomato Soup: 39p

• Parkside Wet And Dry Vacuum Cleaner:

£59.99

This Weeks

Top 2 Deals

(Meat, Fish

And Poultry)

• Beef Mince: £1.55

• Meat Pks Selected: 2 for £5


Clapham JunctionWednesday 22nd July

Marketing

Weekly Grocery Insight Report - 26th July