Weekly Grocery Insight Report

Friday 5th June

Cosine HighlightsSunday 1st February – Saturday 7th February

Lead Customer

Message

Secondary

Supporting

Message

Top 2

Deals

Get Summer Started Ramadan Mubarak

• Suntan Lotions Selected: 2 for

£13/ 3 for £18

• Magnum Ice Cream Lollies

4pk: ½ price

Fire Up The BBQ

Double Your Fun This

Summer With

Clubcard Boost

• Pamper Nappies: 2 for £16

• BBQ Accessories Selected: 3

for 2

Price Lock Rollback

• Heinz Beans x6: £2.57

• Tomatoes Cook Italian x4:

£1.28

The Garden's Calling Baby & Toddler Event

• Kellogg's Cereals Selected: 3

for £5

• Pringles Tortilla Chips: £1.50

100s Of New Ideas

From The British IslesFathers Day

• Buy 4 Picnic Items And Get A

Free Bottle Of Wine, Cool Bag,

Picnic Blanket Or 2 Bottles Of

Beer

• Meats Selected: 3 for £10

'Summer is for… Waitrose Good to Go:

• Quick And Easy Meals: £7

(main + pasta + sauce + side)

• 'Summer is for...': 25% off across

a broad range summer/ picnic

products

Sourced Locally Great Deal Locally• Pepsi: 99p

• Coca Cola x6: £2

All Your Favourite

Things For SummerSwap And Save • N/A

Taste of Italy N/A

• Bruschetto: £1.79

• Bela di Cerignola Green Olives:

£1.59

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• Get Summer Started: Large signs and

bunting placed overhead at front of store

Supporting

Themes

• Ramadan Mubarak: Large stacks seen on

entry, themed signs in the grocery and

chiller departments and on gondola end's.

The World Food department was highlighted

with overhead signs and bus stops

promoting numerous offers

Key

Promotions

• Strawberries: £2

• Tetley Teabags 160pk: £3

• KTC Chickpeas: 4 for £1

• KTC Canned Chopped Tomatoes: 4 for £1

• Tetley Teabags: £3

• American Sniper DVD: £10/ Blu- Ray £15

• Briquettes 6kg: £6

External / Car

Park

• Banner And Pavement Sign: Strawberries £2

• Banner: Suntan lotions selected 2 for £13/ 3

for £18

• Pavement Sign: Magnum ice cream lollies

4pk ½ price

• Pavement Sign: American Sniper DVD £10/

Blu- Ray £15, Rubicon Mango Juice £3,

Elephant Atta Rice £7

• Security Gate Signs: Tetley Teabags 160pk:

£3-

Front Of Store

(Theme

POS, Pallets)

• Large Signs And Bunting: Get Summer

Started

• Stack: KTC canned chick peas 4 for £1, KTC

canned chopped tomatoes 4 for £1

• Shipper: Shaun the Sheep movie DVD £10

TootingWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• Get Summer Started: Garden range 6 bays

supporting toy activities/ garden furniture/

fertilisers/solar lighting… Highlighted with

overhead signs, bunting and bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Holiday Shop: Highly advertised in the H&B

department with high signs and bunting,

promoting the summer range offers

• Father's Day: Card shipper

Checkouts

(Theme,

Space,

Point Of Sale)

• Sainsbury's Home Insurance Up To 25% Off:

Overhead signs

• Get Summer Started: Overhead signs

• Sainsbury's Bank And Mobile: Leaflets on

every checkout

• Holiday Shop: Suntan lotions selected 2 for

£13/ 3 for £18- checkout ends

• Sainsbury's Desk Fan £14.99: Stack at

checkouts

• Strongbow/ Carling/ Fosters 2 For £18: Stack

at checkouts

This Weeks

Top 2 Deals

• Suntan Lotions Selected: 2 for £13/ 3 for £18

• Magnum Ice Cream Lollies 4pk: ½ price

This Weeks Top

2 Deals This

Weeks Top 2

Deals (BWS)

• Beers/ Lagers/ Ciders Multi Pks Selected: 2

for £18

• Spirits Selected: £15/ £18 offers

TootingWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Get Summer Started: 1 seasonal bay

containing summer and picnic products.

Free standing display unit containing instant

lighting charcoal was also noted across from

checkout area

Supporting

Themes• N/A

Key

Promotions

• Sainsbury's Takeaway Meal For 2: £6 (2

mains + 1 side)

• Sainsbury's Lunch Meal Deal: £3 or less

• Carte D'or Vanilla Ice Cream: £2

• Ben & Jerry's Ice Cream Selected: £2.50

• M&M's Peanut, Galaxy Minstrel/ Milk

Chocolate Bar: £1

• McVitie's Digestives Milk Chocolate: £1

• Carta Roja Gran Reserva 75cl: £6.25

• Oyster Bay Sauvignon Blanc 75cl: £8.50

External / Car

Park

• Store Window: Get Summer Started

• Large Floor Standing Sign: Coca-Cola/ Diet

Coke 1.75L 2 for £2, Doritos tangy cheese/

cool original 2 for £2.50

Front Of Store

(Theme

POS, Pallets)

• N/A

ChessingtonThursday 4th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• Get Summer Started: 1 bay containing

disposable BBQs/ sandwich boxes/ plastic

cutlery/ cool boxes

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• N/A

Checkouts

(Theme,

Space,

Point Of Sale)

• Shipper: Cadbury twirl/ double decker/

wispa/ crunchie/ milk marvellous creations

50p

• Shipper: Instant lighting charcoal packs

This Weeks

Top 2 Deals

• Doritos Chips Tangy Cheese/ Cool Original:

2 for £2.50

• Coca-Cola/ Diet Coke 1.75L: 2 for £2

This Weeks Top

2 Deals This

Weeks Top 2

Deals (BWS)

• Bottled Beers Selected: 3 for £5.50

• Heineken 4pk: £4

ChessingtonThursday 4th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Fire Up The BBQ: 10 bays front of store seen

promoting BBQ and summer accessories,

highlighted with overhead signs and bus

stops

Supporting

Themes

• Double Your Fun This Summer With Clubcard

Boost: £5=£10- standee seen at entrance

• Let's Play Outside: A secondary aisle

promotes 9 bays of concentrated children's

outdoor activities. Bordered with high signs

and bus stops

Key

Promotions

• Meats/ Fish/ Poultry: 3 for £10/ 2 for £7

• Lettuce/ Celery/ Cucumber/ Tomatoes: 39p

• The Big Night In: £6 (choose 2 sides + 2

mains)

• GoodFella Pizza/ Ice Cream Lollies Selected:

2 for £3

• Uncle Bens Range: £1

• DVD'S Selected: From £3

• BBQ Accessories Selected: 3 for 2

External / Car

Park

• Signs: More brands now cheaper at Tesco,

Double your fun this summer with Clubcard

boost

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shroud: More brands now

cheaper at Tesco

• Stacks: Beers/ Lagers multi pks various offers

• Standee: Double You Fun This Summer with

Clubcard Boost £5=£10

BrooklandsThursday 4th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• Love Your Garden: 8 bays of gardening

equipment/ furniture and accessories.

Highlighted with themed bus stops and

Double Your Fun This Summer with Clubcard

Boost bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Clothing Sale: 50% racks of clothing seen

near entry

• The Big Plug And Play Event: 2 bays

containing DVD's highlighted with the

theme

Checkouts

(Theme,

Space,

Point Of Sale)

• Tesco Bank: Leaflets on every checkout

• Tesco Loan 3.8% APR: Signs above

checkouts FOS

This Weeks

Top 2 Deals

• Pamper Nappies: 2 for £16

• BBQ Accessories Selected: 3 for 2

This Weeks Top

2 Deals This

Weeks Top 2

Deals (BWS)

• Beers/ Lagers/ Ciders Multi Pks Selected: 2

for £18

• Pimms: £16

BrooklandsThursday 4th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• Brands Now Cheaper At Tesco: Supported

by bus stops

Supporting

Themes• N/A

Key

Promotions

• Wotsits x6: £1

• Twirl Pouches: £1

• Crunchie Rocks Pouches: £1

• Tesco Stone Baked Pizza: £1.87

• Coca Cola x6: £1.99

External / Car

Park• N/A

Front Of Store

(Theme

POS, Pallets)

• Stacks: Pot Noodles 75p

Crouch Street, Colchester, EssexWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Love Your Garden: Free standing display unit

• 3 Bottles Or More Wine: Save 10% supported

by shelf fins

Checkouts

(Theme,

Space,

Point Of Sale)

• Fuel Save: Signs

This Weeks

Top 2 Deals • N/A

This Weeks Top

2 Deals This

Weeks Top 2

Deals (BWS)

• Kronenborg Lager x4: 2 for £8

• Henry Westons Cider x3 bottles: £5

Crouch Street, Colchester, EssexWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• Price Lock: Continues in store supported by

high signs

Supporting

Themes

• Rollback: Continues in store supported by

tax discs and shelf edge strips

• Ramadan: In seasonal aisle, a gondola end

and ladder rack. Highlighted with high signs

and bus stops

Key

Promotions

• Tinned Spam: £1.28

• Various Wine: From £4

• Meat Packs: 3 for £10

• Copella Juice: £1.94

External / Car

Park

• Banner: Price Lock

• A-boards: Price Lock and Asda travel

money

• Lots Of Garden Plants: On sale

Front Of Store

(Theme

POS, Pallets)

• George Summer Season: Clothing display of

menswear and womenswear

Colchester, EssexWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• Beauty And Toiletries Event

• Let's Garden: Supported by bunting and

header boards

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Fathers Day: Several FSDU’s with cards

Checkouts

(Theme,

Space,

Point Of Sale)

• Asda Bank: POS on all checkouts

This Weeks

Top 2 Deals

• Heinz Beans x6: £2.57

• Tomatoes Cook Italian x4: £1.28

This Weeks Top

2 Deals This

Weeks Top 2

Deals (BWS)

• Wine: 2 for £10

• Cava: £4.97

Colchester, EssexWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• The Garden's Calling: 6 bays of gardening

accessories/ tools/ furniture and equipment.

Highlighted with bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Baby & Toddler Event: Highlighted in the

Baby department and a gondola end, with

overhead signs and bus stops advertising

various offers

Checkouts

(Theme,

Space,

Point Of Sale)

• Corona/ Heineken Multi Pks: £10

• Persil: ½ price

• Comfort Conditioner: £3

• Pampers Nappies: ½ price

• Andrex Toilet Tissue 9pk: £3.50

• Health & Beauty Selected Products: ½ price

• Meats Selected: 3 for £10

• Milk 4 Pint: £1

This Weeks

Top 2 Deals

• Pavement Sign: Corona/ Heineken multi pks

£10, Wrigley's Extra White Gum £1.50, Frozen

Lollies 3pk/4pk selected

This Weeks Top

2 Deals This

Weeks Top 2

Deals (BWS)

• Security Gate Shroud: Pringles Tortilla Chips

£1.50

• Stack: Heinz Tomato Sauce £2.29, Mars/

Snickers 4pk £1, Persil ½ price, Comfort

Conditioner £3, Dolmio Oven Kit £2

WimbledonThursday 4th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• The Garden's Calling: 6 bays of gardening

accessories/ tools/ furniture and equipment.

Highlighted with bus stops

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Father's Day: Shipper front of store

Checkouts

(Theme,

Space,

Point Of Sale)

• Cadburys/ Nestle Chocolate, Oat So Simple

99p, Jacobs Crispbread 99p: Shippers

• Kelloggs Cereals Selected 3 For £5: Stack

This Weeks

Top 2 Deals• Kellogg's Cereals Selected: 3 for £5

• Pringles Tortilla Chips: £1.50

This Weeks Top

2 Deals This

Weeks Top 2

Deals (BWS)

• Stella Artois 20pk: £12

• Wine's Selected: Save 1/3 or ½ price

WimbledonThursday 4th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• Grab & Go: Main/ Snack/ Drink Buy one of

each, get the cheapest free

Supporting

Themes

• Perfect For Barbecues: Bus stop signs seen

around the store promoting relevant

seasonal summer products

Key

Promotions

• McCoys Crisps 6pk: £1

• Belvita: ½ price

• Dolmio Lasagne Kit: ½ price

• Cadburys Chocolate 3+1pk: £1

• Disposable BBQ's: £2.25

• Warburtons Bagels: £1

• Meal Deal For 2: £3 (Pasta/ Sauce/ Garlic

Bread)

• Muller Corner 6pk: ½ price

External / Car

Park

• Window Sign: Warburtons Bagels £1 Grab &

Go Meal Deal, Meal Deal for 2 (Pasta/

Sauce/ Garlic Bread) £3, Muller Corner 6pk

½ price, McCoys crisps £1

Front Of Store

(Theme

POS, Pallets)

• Standee: American Sniper

• Security Gate Shrouds: Grab & Go Meal

Deal

• Flower Shop Display

• Stack: Coca Cola 1.75L BOGOF, Beers/

Lagers/ Ciders selected multi pks various

offers

AddlestoneWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• N/A

Checkouts

(Theme,

Space,

Point Of Sale)

• Maynard Wine Gums/ Sports Mix And Jelly

Babies Cartons And Bags: Concentrated in

the queuing area

• Nivea Suntan Lotion: Shipper

This Weeks

Top 2 Deals

• Grab & Go: Buy one of each, get the

cheapest free

• Coca Cola 1.75L: BOGOF

This Weeks Top

2 Deals This

Weeks Top 2

Deals (BWS)

• Heineken Single Bottles: 3 for £5

• Strongbow Cider 10pk: £8.49

AddlestoneWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• 100s Of New Ideas From The British Isles:

Large window display, 2 end of aisle bays

and 2 large in-store displays containing a

range of products from The British Isles/

picnic products

Supporting

Themes

• Father's Day: A free standing display unit

containing Father's Day cards positioned in

greeting cards section

Key

Promotions

• Salad Meal Deal For Two: £6 (bag of salad +

meat/ fish or cheese + topping pot +

dressing pot)

• Fish And Chips For Four: £6 (bag of chips +

frozen fish)

• Bacon And Sausages Selected: 2 for £4

• Walnut Whip 6pk: 2 for £2.50

• Italian Ready Meals: 3 for £7

• Strawberries: £2

• Chinese Takeaway: £10 (2 mains + 3 sides)

• Gastropub Ready Meals: Save 25%

External / Car

Park

• Window Display: M&S summer clothing,

Taste of the British Isles

Front Of Store

(Theme

POS, Pallets)

• 100s Of New Ideas From The British Isles:

Large front of store display

• Buy 6 Save 25% On Wine, Champagne,

Bottled Beers And Ciders: Floor standing sign

positioned beside security gate shrouds

TolworthWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• N/A

Checkouts

(Theme,

Space,

Point Of Sale)

• Scottish All Butter Shortbread Rounds: 2 for

£3

• M&S Hand Cooked Crisps: 2 for £2.50

• M&S Credit Card/Current Account: On all

checkouts

This Weeks

Top 2 Deals

• Buy 4 Picnic Items And Get A Free Bottle Of

Wine, Cool Bag, Picnic Blanket Or 2 Bottles

Of Beer

• Meats Selected: 3 for £10

This Weeks Top

2 Deals This

Weeks Top 2

Deals (BWS)

• Buy 6 Save 25% On Wine, Champagne,

Bottled Beers And Ciders

• Spirits Selected: Save £2

TolworthWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• 'Summer is for...‘: 2 front of store bays

containing wine and champagne/ soda

juices/ condiments/ fresh fruit and

vegetables 25% off

Supporting

Themes

• Waitrose Good to Go: Win England cricket

tickets with Waitrose. Simply buy one of the

stickered Good to Go products (mostly

sandwich items) to be in with a chance to

win

Key

Promotions

• Waitrose Pet Products: 3 for 2

• Waitrose Stickered Ready Meals Selected: 3

for £7

• Nappies And Pull-Ups: 20% off

• San Pellegrino 6pk: 2 for £6

• Plenty White Kitchen Towels 2pk: 2 for £2.50

• Waitrose Ultra Soft Toilet Tissue 9pk: 2 for £6

• Kleenex tissues: BOGOF

External / Car

Park• N/A

Front Of Store

(Theme

POS, Pallets)

• 'Summer is for...‘: 1 free standing display unit

containing various deals (25% off Red

Choice/ Baby Plum Tomatoes and Waitrose

Half Ciabattas bread) positioned front of

store

EpsomThursday 4th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle

• 'Summer is for...‘: 2 bays containing

disposable BBQs/ charcoal/ fire starters. 25%

off selected picnic accessories

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• N/A

Checkouts

(Theme,

Space,

Point Of Sale)

• Suntan Lotion, Cosmetics And Beauty

Products Save 1/3: Checkout

• S.Pellegrino Sparkling Mineral Water 20% Off:

Ends of checkouts

• Waitrose Bites/ Mini Rolls/ Chocolate

Brownie Tubs 2 for £4: End of checkout

This Weeks

Top 2 Deals

• Quick And Easy Meals: £7 (main + pasta +

sauce + side)

• 'Summer is for...': 25% off across a broad

range summer/ picnic products

This Weeks Top

2 Deals This

Weeks Top 2

Deals (BWS)

• 25% Off All Wine And Champagne When

You Buy 6 Bottle Or More

• Heineken 4pk: 2 for £8

EpsomThursday 4th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme• Sourced Locally: Fortnight supported by

bunting high signs, A-boards and a sampler

Supporting

Themes

• Great Deal Locally: Supported by dump bins

header boards and shelf edge strips

Key

Promotions

• Frosties Cereal: £2

• Andrex Toilet Paper x4 2 packs: £3.50

• Heinz Beans x4: £2

• Flora Cooking Oil: £1.50

• Selection Of Frozen Food: £5

External / Car

Park

• A-boards: Supporting offers and local

produce sourced locally fortnight

Front Of Store

(Theme

POS, Pallets)

• Lots Of Garden Furniture

Stanway Colchester, EssexWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• Garden And Barbecue Items

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Father's Day: FSDUS with cards and DVDs

• Farmyard Friends Soft Toys: Promotion

Checkouts

(Theme,

Space,

Point Of Sale)

• Dump Bins: Various offers

This Weeks

Top 2 Deals• Pepsi: 99p

• Coca Cola x6: £2

This Weeks Top

2 Deals This

Weeks Top 2

Deals (BWS)

• Codorniu Cava: £6.99

• Carlsberg Export x18: £10

Stanway Colchester, EssexWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• All Your Favourite Things For Summer:

Supported by overhead signs throughout

the store

Supporting

Themes• Swap And Save

Key

Promotions

• Aldi Super 6 Veg: 59p

• Cook In The Bag Chicken: 1.5 kg £3.49

• 2 litres Milk: £1.05

External / Car

Park

• Window Signs: Supporting swap and save

and all your favourite things for summer.

• Garden Plants On Sale

• Special Buys: This week baby and toddler

items. Supported by window sign

Front Of Store

(Theme

POS, Pallets)

• Security Gate Shrouds: All your favourite

things for summer

• Pallets: Of Cider x6 £4.39

• Pallets: Magners Pear Cider x6 £5.95

London Road, Colchester, EssexWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• Special Buys And Aldi Super 6: Supported by

header signs

• Reduced Special Buys

Checkouts

(Theme,

Space,

Point Of Sale)

• Aldi Challenge: POS on all checkouts

This Weeks

Top 2 Deals • N/A

This Weeks Top

2 Deals This

Weeks Top 2

Deals (BWS)

• Rose Wine: £2.49

• Gin: £9.99

London Road, Colchester, EssexWednesday 3rd June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Key Theme

• Taste of Italy: High signs seen on entry, with

various offers on related Italian style

products

Supporting

Themes• N/A

Key

Promotions

• Mango's: £1

• Beef Sirloin Steak: £5.39

• Herbs And Spices Selected: 41p

• Salmon Fillets: £2.29

• Formil Laundry Powder; £5.99

• Bananas Funsized: 99p/ 6pk or £1/ loose per

Kg 68p

• Toujours Nappies: £4.39

External / Car

Park

• Window Sign; The Wine Cellar, Bruschetto

£1.79, Bela di Cerignola Green Olives £1.59-

Front Of Store

(Theme

POS, Pallets)

• Stacks: Bottled water

• Display: The Flower Market

TootingThursday 4th June

Store

Date

In-S

tore

Customer Themes / Messages

What did customers hear, see and experience?

Seasonal

Aisle• N/A

In Store

Activity

(Value Aisle

Plinths/In

Aisle Events)

• N/A

Checkouts

(Theme,

Space,

Point Of Sale)

• Nut/ Seeds/Dried Fruits: Every checkout

This Weeks

Top 2 Deals

• Bruschetto: £1.79

• Bela di Cerignola Green Olives: £1.59

This Weeks Top

2 Deals This

Weeks Top

(BWS)

• Fairtrade Cab Sauv/ Merlot: £4.79

• London Dry Gin: £9.99

TootingThursday 4th June