What 300+ Content Marketing Campaigns Can Teach You About Earning Links

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<ul><li><p>1. Highly </p><p>emotional</p><p>2. Broad appeal</p><p>3. Comparison</p><p>4. Pop culture </p><p>themed</p></li><li><p>OurWomen in Video Games campaign had all four </p><p>characteristics.</p><p>This single campaign amassed nearly 900 placements</p><p>(e.g., BuzzFeed, Huffington Post, MTV, and Vice). </p><p>http://www.frac.tl/portfolio-item/content-marketing-case-study-recovery-brands/</p></li><li><p>It paired a highly emotional topic (body image issues) with a strong visual contrast. It also included a pop culture </p><p>theme that appealed to a niche audience (video game fans) while also resonating with a broader audience.</p></li><li><p> Content that evokes a strong emotional response is extremely effective at earning links.</p><p>HIGHLY EMOTIONAL1.</p><p>http://www.frac.tl/research/viral-emotions-research</p></li><li><p> In fact, our campaigns that earned 100+ placements were 3 times more likely to feature a strong emotional hook than less successful campaigns. </p><p>HIGHLY EMOTIONAL1.</p></li><li><p>Our Truth About Hotel Hygiene campaign earned over 700 placements thanks to a high ick factor, which gave it emotional resonance paired with universal interest (most people use hotels). </p><p>HIGHLY EMOTIONAL1.</p><p>http://www.frac.tl/portfolio-item/content-marketing-case-study-travelmath/http://www.frac.tl/portfolio-item/content-marketing-case-study-travelmath/</p></li><li><p> Now lets take a look at one of our most successful campaigns of all time.</p><p>HIGHLY EMOTIONAL1.</p></li><li><p> How would you alter this womans body to make it what you think is ideal?</p><p>HIGHLY EMOTIONAL1.</p></li><li><p>HIGHLY EMOTIONAL1.</p><p>Heres how graphic designers from different countries did it.</p></li><li><p>HIGHLY EMOTIONAL1.</p><p>Heres how the internet reacted.</p></li><li><p>HIGHLY EMOTIONAL1.</p><p>High-Arousal Content Marketing Example</p><p>Perceptions of Perfection blew up with over 3.5 million views on BuzzFeed alone! </p><p> Our client Superdrug received 700K pageviews within 5 days. </p><p>http://www.frac.tl/research/campaign-study-perceptions-of-perfectionhttp://www.frac.tl/research/campaign-study-perceptions-of-perfectionhttp://www.frac.tl/research/campaign-study-perceptions-of-perfection</p></li><li><p>HIGHLY EMOTIONAL1.</p><p>Audiences were surprised to see how drastically designers altered a womans photo to fit their countrys standards of beauty. </p><p>The surprise factor added an additional layer of emotionality to the already emotional topic of womens body image issues.</p></li><li><p>Want high-quality links? </p><p>We found a correlation between high average domain authority and content topics with mass appeal. </p><p>Campaigns in the travel, entertainment, and retail verticals did especially well with top-tier publishers since they naturally lend themselves to content ideas with broad appeal.</p><p>BROAD APPEAL2.</p></li><li><p>More than half of our highest performing campaigns centered around a ranking or comparison. </p><p>COMPARISON3.</p></li><li><p>POP CULTURE THEMED4.</p><p>Our campaigns with more than 100 media stories were nearly 2x as likely to incorporate a pop culture theme than our campaigns with fewer than 20 pickups.</p></li><li><p>GET MORE INSIGHTS ON OUR ANALYSIS OF </p><p>345 content marketing campaigns.</p><p>http://www.frac.tl/research/345-content-marketing-campaignshttp://www.frac.tl/research/345-content-marketing-campaigns</p></li></ul>