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What Are the Content
Marketing Trends to
Watch in 2015?
A Resonance FTQ
(Frequently Tweeted Question)
“Now that we’re in the final
stretch of 2014, what are
some trends to watch as we
head into the new year?”
@resonancecont
Trend #1: Demand for Quality
@resonancecont
Trend #1: Demand for Quality
@resonancecont
As the content marketplace gets more and more crowded …
Trend #1: Demand for Quality
@resonancecont
… “just good enough” content isn’t going to cut
it.
Trend #1: Demand for Quality
@resonancecont
Step it up and strive to be the New York Times of
your industry.
Trend #2: Mixed Media
@resonancecont
Trend #2: Mixed Media
@resonancecont
Text alone is no longer enough to make an
impression.
Trend #2: Mixed Media
@resonancecont
Look for innovative ways to combine text, audio,
video, and images.
Trend #3: Customized Experience
@resonancecont
Trend #3: Customized Experience
@resonancecont
Customers are in control … and they know it.
Trend #3: Customized Experience
@resonancecont
“Shotgun content,” meant to appeal to the broadest audience possible, is dead.
Trend #3: Customized Experience
@resonancecont
Find out what content your tribe needs from you
and how they want to consume it.
To Sum Up … • Make an investment in QUALITY — strive to be the
New York Times of your industry.
• Use MIXED MEDIA to boost your engagement factor and tap into demand for audio and visual content.
• Offer your audience a CUSTOMIZED EXPERIENCE that makes them say “Wow, they’re talking to me!”
@resonancecont
Got a question
for our next
FTQ?
Hit me up at
@resonancecont