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The colour of your brand is an important factor.
Generally we don’t pay attention to the meaning
behind brand colours however, our subconscious brain is able to differentiate the stimuli of each colour.
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RED
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Red is one of the most important colours for marketing because it expresses powerful
emotions such as passion, danger & excitement
highly impactful on people
because it’s friendly, cheerful
and confident. It suggests fun & risk
ORANGE
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YELLOW
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youth, imagination,
energy, warmth &
clarity
Purple
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Reactive, imaginative & wise. Purple is often connected with the 18 to 25 year demographic
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Before you create a logo, colour is
your first consideration
because it is the face of the
company. Colour expresses what your
brand is about…choose wisely.
THE END
iRISEmedia.com
6 Wingold Ave., Toronto
416.840.7749 1.888.750.4344
CONTACT
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