WAYS SMALL BUSINESSES CAN WIN ON SOCIAL MEDIA

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1. Create a clear plan while keeping your target audience in mind2. Know who your audience is and how to connect and engage

with them

1. DO YOUR HOMEWORK

2. CUSTOMIZE YOUR PROFILE

1. Make sure your social media pages are consistent across all channels2. Use engaging and relevant profile pictures and cover photos

1. Use Facebook’s Local Awareness Ads2. Add a strong call-to-action such as “Get Directions”, “Call Now”,

“Send Message” or “Learn More” button

3. LEVERAGE FACEBOOK LOCAL AWARENESS ADS

1. Respond within 12 hours or less 2. Build relationships with your online audience

4. FOCUS ON CUSTOMER SERVICE

The following are 6 effective ways brands are using hashtags:

5. USE #HASHTAGS

• Location• Twitter chats• Industry hashtags / event hashtags

• Contests• Trending hashtags• Topic

1. Add a Facebook Shop App to sell products on your Facebook Business Page

2. Create a smooth and easy shopping experience for your customers

6. ADD AN E-COMMERCE TAB ON FACEBOOK

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