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WHAT IS PRODUCT MARKETING?
THE ONLY ROLE THAT TOUCHES PRODUCT SALES AND MARKETING
MARKETING
SALESPRODUCT
PRODUCT MARKETING
IF DOGS DON’T LIKE YOUR DOG FOOD THE PACKAGING DOESN'T MATTERStephen Denny
HOW THIS TRANSLATE INTO THE MARKETING FUNNEL?
3 MAIN PARTS OF THE MARKETING FUNNEL:
ATTRACT
CONVERT
CLOSE
Marketing Focus:
Blogging, Social Media,SEO, Writing, Design
Optimisation: Analytics, CTAs
User Testing, Messaging, Persuasion
PRODUCT MARKETING
SO WHAT DOES A PRODUCT MARKETER DO?
HOW TO DRIVE DEMAND AND USAGE OF THOSE PRODUCTS AND FEATURES
WRITING POSITIONING AND MESSAGING FOR PRODUCTS AND NEW FEATURES
MAPPING THE COMPETITIVE LANDSCAPE AND THE MARKETHELP THE SALES TEAM SELL MORE AND CLOSE MORE DEALS
PRODUCT MARKETERS ARE FOCUSED ON MARKETING TO CUSTOMERS THAN LEADS & PROSPECTS
SYED SHAHNAWAZ KARIM@SHAHNAWAZKARIM
THANK YOU