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SHORT MESSAGING SYSTEM A system that enables cell phones to send and receive text
messages (maximum of 160 characters)
A direct advertising medium
Allows collection of mobile numbers via customer opt-in using
keywords sent to a “short code”
Customer numbers are added to your messaging database
Your business can promote its messages to customers, turning
them into repeat customers
Messages shared virally lead to increased customers
DEFINITIONS Short code: a special shortened phone number to which an SMS or
text message can be sent.
– Fewer digits than a 10-digit phone number
Keyword: a custom word you choose to identify your mobile
campaign
– Best keywords are short and impactful to the target customer
Example: Text PIZZA to 54982 to Receive 10% off
your next delivery from Joe’s Pizza!
WHY DO I NEED SMS?
Mobile phones are
always on
Mobile phones are
always with us
Mobile phones keep
us always
connected
YOUR CUSTOMERS WANT TO HEAR FROM YOU. Over 90% of text
messages are
opened with
minutes
Customers with
whom you keep
in regular contact
spend 67% more
IS YOUR SITE MOBILE-OPTIMIZED?
Businesses are lagging behind consumers in terms of
support and use of mobile.
There is significant opportunity for business that
understand this
Communicate with customers using their medium of
choice - mobile!
MARKETING INTEGRATION
Tie mobile and SMS campaigns into your overall
marketing strategy
Customers are on the go and marketing needs to reflect
that reality
Social media and mobile integration is hot
– Consumers are using their mobile devices to share content on
social sites
– Your content can go viral quickly
• Make sure you have a robust social media presence
SMS CAN CREATE INSTANT TRAFFIC FOR YOUR BUSINESS Send hundreds of messages in minutes with a single
click
Segment contacts into unlimited groups
Send mobile coupons, schedule appointment reminders,
announce contests, market new items
Allow customers to come to you - have them text a
keyword to a short code to join your marketing list
Don’t over-promote, but give them value and a reason to
stay on your list
MOBILE IS PERSONAL
People are with their mobile devices
24/7
The mobile phone is a personal form of
technology
Treat messages like a conversation
with the customer, while offering them
value.
Text a video link to customers with a
personalized message - powerful!