What You Don't Know About Social Media

Willo O’Brien Creative Business Coach

@WilloToons + WilloToons.com

DBW Discoverability & Marketing Conference - September 25, 2012 - New York, NY

AgendaWho I am

Who You Are

What’s Happening

Where You Are

Why It’s Awesome

How to Leverage It

What It’s All About

How To Do It Better

When To Start

A Few Practical Tips

Q & A

Expert Expressionist

@WilloToons on everything (Twitter, Facebook, Pinterest, LinkedIn, About.me, Google+, Etsy, Flickr, Goodreads, Tumblr, YouTube, etc.)

Blogging for 12+ years, and published my own newsletter for years before that

Artist, Producer, Speaker, Writer, Coach

http://www.willotoons.com/work/illustration

http://s.willotoons.com/

http://www.willotoons.com/connect/

My Career PathProduction ArtistFlash DesignerWeb/Graphic DesignerIllustrator/Artist Freelance Web/Graphic Designer/DeveloperProduct Designer

Producer/Video SeriesMarketing & Social StrategyCo-Founder of Start-ups(CCO + VP Marketing)Speaker / Coach / ConsultantWriter/Author

What’s Your Story?Writer

Published Author (or Aspiring)

Marketing (Social or Traditional)

Research

Consulting

Changing the Game

You’re in the right spot.

“The future belongs to a very different kind of person with a very different kind of mind—creators and empathizers, pattern recognizers, and meaning makers.

These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its greatest joys.”

~Daniel Pink, A Whole New Mind

Social Media is your oyster.

Think DistributionTwitter

Facebook

LinkedIn

Google+

Flickr

Blog (RSS, Tumblr)

E-Newsletters

Pinterest

YouTube, Vimeo, Blip

StumbleUpon

Instagram

Reddit

Build Relationships

Benefits & Opportunities

Keep your story/brand/company top of mind

Build relationships directly with customers & clients

Empower your customers to become advocates

Improve through customer feedback (real-time market research)

Become the expert in your niche

Increase customer satisfaction & loyalty

Radically increase online presence & SEO

Collaborative Content Creation

Followers

Followers < Engagement

Build Your Small Army

Comes to your events

Replies, Retweets, Reposts

Writes Reviews

Tells their friends at parties

Makes Phone Calls

Buys your book!

20 > 2000

Build Your Small Army

20 > 2000

It's never about numbers, it's about individuals. 

Broadcasting

Broadcasting < Listening

Listen Up!

Don’t just talk at people - engage & listen

Tap into the conversations that are happening around you

Inspire collaboration & discussion

Allow people to talk to you -- it helps you more adeptly shape your message

Marketing Starts Way Before The Book is

Published

Find Your Community

What’s your voice?

Where are your customers?

Why do they care about what you have to offer?

Can you join conversations they’re already having?

Maybe they need YOU to start the conversations and CREATE the Community.

Tweet Like You Mean It

Twitter Tips

Find #Hashtags related to conferences or chats.

@Mention friends, partners, fans, people in your community as much as possible.

Engagement builds relationships.

Be genuine, personable and real.

Every follower is an opportunity.

When they’re connected to your vision and value, they’ll

align themselves with you and become your advocate.

Twitter Pro Tip

When you start a tweet with an @username, only the people who follow both you AND that @username will see

that tweet in their timeline.

bit.ly/twitterprotip

FaceBook

http://www.facebook.com/WilloToons

Mention/Tagcustomers

& fans!

Don’t give all your good ideas to

Twitter & Facebook

Watch when you’re only creating content for Twitter, or just sending traffic to Facebook or YouTube.

Is it a bigger idea?

Possibly something with viral potential?

Content is King

Write a post first, then tweet that.

Content is King

http://willotoons.com/2011/07/obvious-to-you-amazing-to-others/

Write a blog postwith teaser photos

to the full Facebook album

bit.ly/FabStitch

Create “Pinable” Graphics

Content is KingWrite a blog post, then link to that.

Extend one piece of content into 2-5

Vary your updates with text, polls, photos, links.

Cross-promote your other networks.

Give your community something to connect with+ something to share

There’s power in the series.

Thread Your StoryTwitter

Facebook

LinkedIn

Google+

Flickr

Blog (RSS, Tumblr)

E-Newsletters

Pinterest

YouTube, Vimeo, Blip

StumbleUpon

Instagram

Reddit

Marketing Plan

Social Marketing Plan

Social is a crucial part of your marketing plan

Plans help you step back for a birds-eye view

Plans help all your channels work holistically

Plans help your whole team work together

Thoughtful intention vs. whim

Create a Content Calendar

Blog - CategoryTwitter

Facebook

Blog - CategoryTwitter

FacebookNewsletter Teaser

Blog - CategoryTwitter

Facebook

Blog - CategoryTwitter

FacebookSend Newsletter

Blog - CategoryTwitter

Facebook

Blog - CategoryTwitter

Facebook

Blog - CategoryTwitter

Facebook

Blog - CategoryTwitter

FacebookNewsletter Teaser

Blog - CategoryTwitter

Facebook

Blog - CategoryTwitter

FacebookSend Newsletter

Blog - CategoryTwitter

Facebook

Blog - CategoryTwitter

Facebook

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Content Calendar Template

Map It Into Reality

Engage & Listen

Give your audience something to connect with

Share valuable content in creative, diverse ways

Be consistent; create trust (remember you’re building relationships)

Share ownership & make them feel like they're a part of something

Thank You!

I’m @WilloToons on everything:Facebook, Flickr, Instagram, LinkedIn, Tumblr, Etsy,

Pinterest, About.me, YouTube, Vimeo, etc...

http://WilloToons.com

Say hello to me on Twitter or Facebook!

@WilloToonsFacebook.com/WilloToons