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What’s the Big Deal With
VIDEO Content Marke4ng?
A Resonance Frequently Tweeted Ques4on (FTQ)
“Everybody’s talking about
video content marketing
these days — what’s the
big deal?”
@resonancecont
@resonancecont
Reason #1: Rich Experience
Video is an immersive experience, involving the audience’s visual and auditory senses as well as their intellect.
@resonancecont
Reason #2: Personal Connection
Video is a personal experience, allowing your audience to connect with you on a more emo4onal level.
@resonancecont
Reason #3: SEO
YouTube is now the second largest search engine, aLrac4ng more than 3 billion searches every month. Source: hLp://www.mushroomnetworks.com/infographics/youtube-‐-‐-‐the-‐2nd-‐largest-‐search-‐engine-‐infographic
@resonancecont
Reason #4: Conversion
Online shoppers who view video are 1.6x more likely to buy than shoppers who do not. Source: hLp://marke4ngland.com/online-‐shoppers-‐1-‐6x-‐more-‐likely-‐to-‐make-‐purchase-‐aWer-‐viewing-‐video-‐report-‐121609
@resonancecont
Want to Learn More?
Join us at tomorrow’s webinar, Ac#on! Boost Your Brand With
Video Content:
resonancewebinar.com
Got a question
for our next
FTQ?
Hit us up on
Twitter at
@resonancecont