What’s the Big Deal With

Storytelling?

A Resonance FTQ

(Frequently Tweeted Question)

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“Every marketing guru I

follow is going on and on

about storytelling —

what’s the deal?”

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Why tell stories?

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Insight #1

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Insight #1

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Great marketers have always been storytellers.

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Remember These? Coca-Cola’s “Mean Joe Greene” Ad

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Remember These? Apple’s ”1984” Spot

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Remember These? Google’s “Parisian Love” Clip

Insight #2

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Insight #2

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We do business with people we know and like …

Insight #2

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… and stories are one way for your audience to get to know you — the real you.

Insight #3

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Insight #3

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Stories are memorable.

Are you more likely to remember …

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A story about your second-grade teacher, OR

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… what you learned in second-grade math?

To Sum Up … •  Great marketers have always been storytellers.

• We do business with people we know and like … and stories are a great way for your audience to get to know you.

•  Stories are memorable.

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Got a question

for our next

FTQ?

Hit me up at

@resonancecont