Who isREALLY

READINGyour

Company Blog?

Many small businesses write off blogging for one reason:

No one will read my blog

This entirely false mindset prevents businesses from experiencing blogging’s

best benefits

No one will read your blog if you never start blogging

in the first place

With a consistent blogging plan, people will read your blog

But the question is: who?

Search Engines

Search engines absorb your blog in a different

way than human readers

But they read your blog to detect relevant keywords to help rank your website

Feed them with juicy content and watch your web traffic grow

The Media

Journalists are always digging up professionals that they can use as credible sources

After discovering your website, your blog can easily contain

expert insight that the media is looking to find.

Customers Who Are

Comparing You to Competitors

Your customers wants to know what sets you apart

from your competitor

A company blog is the perfect pedestal to differentiate yourself from the competition.

You can showcase your industry knowledge and expertise

on your blog, setting yourself apart from the competition,

Your Competitors

A solid blogging strategy will give snooping competitors a run

for their money

They’ll have to figure out a way to keep pace with

your strong online presence (and their business you’re stealing away)

Competitors might use your blog to check up on you,

but it’s a good way to keep them on their toes.

Product Researchers

Customers can land on your blog while they are

browsing for general product information.

Targeting the right keywords can help funnel customers into your blog…

And ultimately flow them further down the sales tunnel

Solution Seekers

While Google is a go-to tool for problem solving, your blog can offer the actual

solution for your customers.

The key is to give your readers something

valuable that they can start using today

Cost Inquirers

Some customers want to cut to the chase and get to the cost of your

product or service.

To satisfy your reader’s curiosity (when your pricing isn’t straightforward), offer a general base price of your product that

increases by a percentage with each upgrade.

Option Weighers:

Pros and Cons

Customers might be considering your product

or service, but need to learn information from different angles

to make a sound decision.

Offer advice from both sides to help educate your readers

Buyer Benefits

Above all else, your customers want to know how your product or

solution will help them solve problems or improve their life.

Your blog can help sell them on the

“why” of your business

All while convincing readers that your product or service is the

answer to their needs