Embed Size (px)
DESCRIPTION
Given the importance of a company blog in terms of growing web traffic, generating new leads and establishing thought leadership, you might be forgiven for thinking most marketers would make blogging a priority. We surveyed 802 people from the US, UK and Canada in July/August 2013 to find out the real truth of the matter. Just how many marketers can really keep an updated blog? The results were rather shocking. 70% of marketers said they were unable to keep an updated blog, of more than 3 posts a year. Given that the benefits of blogging are well understood amongst marketers, and that 3 blog posts a year is not a very high benchmark, it is very surprising that marketers are failing so spectacularly at this.
Citation preview
![How To REALLY Turn Your Blog Into A Marketing Powerhouse [NMX 2014]](https://img.pdfslide.net/doc/110x75/5553673bb4c905031f8b532f/how-to-really-turn-your-blog-into-a-marketing-powerhouse-nmx-2014.jpg)
