5 Blog Improvement Tips & Tricks for B2B Blogging Beginners

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Content is King, Meet the Prince: Blog

B2B companies who blog, generate 67% more leads than non-bloggers[Inside View – 3/28/2012]

59% of B2B companiesbelieve that blogs are effective for marketing[Confidence Gap: Effectiveness Ratings for Tactics Among B2B Users- 2013]

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Blogging 101: Can it be that easy?

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What’s really in a blog post?

Headline [title]

Key Message

Keywords

Visuals

CTA [Call to Actions]

Tags

Relevant URL

Social Sharing Buttons

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Where’s the Quality Posts at?

Tip 1: Make your content valuable Quality over quantity Be consumable Teach something new

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How do I get sales/conversions?

Tip 2: 90:10 Rule Engage your audience with

what interests them – 90% Self-Promote for the

remaining 10% Be transformative, it’s not

always about being transactional

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Do they actually like me?

Tip 3: Put the User in User Experience (UX) Content is King but always

consider your user’s experience

Bad experience = Bad reputation

Don’t make it hard for the user to consume your content, they have options

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Where are they coming from?

Tip 4: Semantics, Keywords, & Tagging Be Search Engine Friendly DO NOT overly write with

only keywords Image tags are your friend Don’t forget your URL

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Remembering the basics

Tip 5: Spelling & Grammar still matter! Run spell check Re-read your posts to make

sure your grammar & spelling are correct

Take the time to look credible in your user’s eyes

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Getting the hits

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Social Sharing?

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What about comments?

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Summing it Up!

Tip 1: Make your content valuable

Tip 2: 90:10 Rule

Tip 3: Put the User in User Experience (UX)

Tip 4: Semantics, Keywords, & Tagging

Tip 5: Spelling & Grammar still matter!

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Start Now!

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