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Why Trump Stopped Using URLs in his most visible calls to action. SMS texting as a response channel for Direct Response Marketers

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GetStiki.com

GetStiki.com

GetStiki.comA new tool for

Direct Response marketers

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How can direct response marketers use their “off-line”

messaging to generate more online engagement and sales?

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Love him or hate him, one marketer has figured this out.

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He started his campaign doing this...

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Asking audiences to recall and “thumb type” a 20 character URL.

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But now he’s doing this…

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Why?

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To generate response to an offline “call-to-action,” we must

make it easy to take action using a mobile device.

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Don’t use a URL that’s hard to remember and impossible to

thumb-type.

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And don’t do anything that sends people to their mobile browsers --

where they’ll be diverted by competing offers.

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Offer a texting option.

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Offer a texting option that’s easy to use and remember.

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Offer a texting option that’s easy to use and remember, and takes

buyers DIRECTLY to your site.

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When supporters text, their contact info is automatically captured.

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When supporters text, their contact info is automatically captured, allowing

you to identify and further engage them.

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When supporters text, you automatically capture their contact

info, allowing you to identify and further engage them, without asking

them to thumb-type a form.

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You can program a reply with an embedded touch-to-call

phone number...

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You can program a reply with an embedded touch-to-call phone number, a live link that takes

prospects directly to your website…

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You can program a reply with an embedded touch-to-call phone number, live links that take prospects directly to your content, stream product videos…

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You can reply with a touch-to-call phone number, embed live links that take prospects directly to your content,

stream videos, even send geo-targeted information telling them where to find

your product locally..

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Send digital product brochures, discount coupons, and videos to

the audience while they are watching.

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Send digital product brochures, discount coupons, and videos to

the audience while they are watching. Follow-up with timely alerts re limited time discounts

and price-breaks.

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All without asking users to thumb-type into a mobile form.

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And because the engagement is always consumer-initiated, Stiki is

TCPA-compliant.

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Try it yourself.

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To: New Message

SubjectText Message

See how it works for Direct Response legend Tony Little.

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txt Tony to TODAY (86329)

The “call to action” is displayed

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Open your mobile texting application.

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Messages

Don Drabner YesterdayCant make it. Later?

Get ready to send a text to a new recipient.

Edit

Frank Kettle Client signing!

BobbiYesterday

Starbucks?

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To: T New Message

SubjectText Message

Enter the word: TODAY (86329) as the recipient.

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To: To New Message

SubjectText Message

Enter the word: TODAY (86329) as the recipient.

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To: Tod New Message

SubjectText Message

Enter the word: TODAY (86329) as the recipient.

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To: Toda New Message

SubjectText Message

Enter the word: TODAY (86329) as the recipient.

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To: Today New Message

SubjectText Message

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To: Today New Message

return

SubjectText Message

Then hit: RETURN

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To: Today New Message

return

SubjectText Message

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To: Today New Message

SubjectSend

Enter as message: Tony

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To: Today New Message

SubjectT Send

Enter as message: Tony

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To: Today New Message

SubjectTo Send

Enter as message: Tony

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To: Today New Message

SubjectTon Send

Enter as message: Tony

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To: Today New Message

SubjectTonySend

Enter as message: Tony

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To: Today New Message

SubjectSean Send

Then hit “SEND”

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To: Today New Message

SubjectSean Send

Then hit “SEND”

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To: Today New Message

SubjectSend

TonyWait for the auto-response.

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To: Today New Message

SubjectSend

Tonye

With a good cell connection, expect a reply within seconds.

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863-29

SubjectSend

Tony

Text Message

Thks 4 txting Learn Tony to TODAY. Negativity got u down? Check this out! Tap bit.ly/1WWV8GF or call 800 780 6744Don’t forget: You Can Do It!-Tony

… in this demo, you should get a text with a link to Tony Little’s website.

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Touch-to-call phone numberLive links to web content

Streaming videoE-Coupons

Timely Price-Break Alerts

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All without asking users to thumb-type into a mobile form.

Touch-to-call phone numberLive links to web content

Streaming videoE-Coupons

Timely Price-Break Alerts

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The user need only remember the product or on-air personality’s

name and the word TODAY.

Touch-to-call phone numberLive links to web content

Streaming videoE-Coupons

Timely Price-Break Alerts

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To make engagement easy

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txtFor the free whitepaper, text “Engage” to TODAY (86329)

[email protected] call (877) 989 9188