Why Video Marketing Is A MUST

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Internet Users Consume Video Big Time!

45.4% Internet users who view at least one video online over the course of a month. 32.2 Average number of videos users are exposed to in a month. - comScore

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According to a recent survey conducted by Video Rascal, 85% of people are more likely to buy a product once they see an accompanying explainer video.

About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)

Video Puts Consumers In The Mood (To Buy)

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And, Marketers Are Rushing In!In a Rocket Fuel survey, 42% of digital agency professionals reported to be moving from TV to online video in 2015 as part of their planning process. Media buyers (72%) are also increasing their online video budgets by an average of 53% (source). In fact, the increase in the number of online ads has been a trend for several years now, including the 64% increase seen from 2012 to 2013 (source).

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It Is Estimated That 74% Of All Web Traffic In 2017 Will Be VideoWith video projected to account for nearly 74% of all internet traffic in just a few short years, it’s crucial for marketers to flesh out their video content strategies early on. This means identifying the types of video content that are essential to a diverse strategy, then building the right creative team to execute on those plans. - Invodo

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Online Video Marketing Is Effective

According to Nielsen and the IAB, shifting from television to digital video can enhance your campaign’s reach at a lower cost. It also makes the campaign’s reach more effective—generating an increase in general recall (+15%), brand recall (+33%), message recall (+45%), and likability (+40%).

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1 Minute of Video = 1.8 Million WordsAccording to Dr. James McQuivey of Forrester Research. Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.

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Video Communicates Your Message Efficiently

You Want To Catch Them Within 2 Minutes

According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer, about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is.

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Professionally-produced video content and user-generated product videos drove higher levels of sales effectiveness when used in tandem - comScore

Professional and User Generated Content are powerful together

* Share of Choice measures the frequency of consumer viewership of brands' online video ads and content. Share of Voice lets brands measure their own success as well as track competitors' efforts.

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Professionally Produced User-Generated PP & UG Together

Featured Product +24.7 +18.7 +35.3

Brand Total Line +16.0 +10.0 +28.0

Watch some of our video work and …

(click images to view the videos)

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