Slide 1
Customer Experiences: Differentiate Your Business with Content
and MediaJeff Korhan
Author, Speaker| @jeffkorhan
Wine & Web #50#wineweb
Jeff Korhan 2015 @jeffkorhan
Whats Next?2
Jeff Korhan 2015 @jeffkorhan
Exceptional ExperiencesKnow Your CustomersRemove Buying
ObstaclesNurture Relationships3
Jeff Korhan 2015 @jeffkorhan
Know Your Customers4
Jeff Korhan 2015 @jeffkorhan
The Trust EconomyBusiness is Now Personal Markets are
Collaborative Communities are the New Markets
Jeff Korhan 2015 @jeffkorhan
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Know, Like and Trust
The Social Marketing Process
Jeff Korhan 2015 @jeffkorhan
Small Business Media Paid Media - advertisingOwned Media - e.g,
websites, blogs, newsletter, podcasts, etc.Earned Media e.g. social
media
Jeff Korhan 2015 @jeffkorhan
4 Pillars of Online Marketing Success8
Photo Credit: http://bit.ly/1xaFkUj
Jeff Korhan 2015 @jeffkorhan
4 Pillars of Online Marketing Success9Photo Credit:
http://bit.ly/1xaFkUjModern WebsiteIntimate Newsletter Consistent
BlogActive Social Media
Jeff Korhan 2015 @jeffkorhan
Remove Buying Obstacles10
Jeff Korhan 2015 @jeffkorhan
Address Chronic ObstaclesThe Sales Process Must be
Transparent
Jeff Korhan 2015 @jeffkorhan
Micro-Business Brand
12bit.ly/1Ek49zP
Jeff Korhan 2015 @jeffkorhan
Selling in the Trust Economy
Answers QuestionsSolves ProblemsInspire
The Social Marketing Process
Jeff Korhan 2015 @jeffkorhan
using content to attract and engage and inspire a clearly
defined audience, with the objective of driving profitable
actions.Content Marketing
Jeff Korhan 2015 @jeffkorhan
The Sales ProcessDefines a unique customer experience
Jeff Korhan 2015 @jeffkorhan
The Sales Process Builds Confidence by Answering Why16
Jeff Korhan 2015 @jeffkorhan
The Intelligent Landscape System
Communication Collaboration Creativity Commitment
Build Your Process
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The.Unique Name with Technological word (Method, System,
Process, etc.)TM
Name Your Process
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Sell the Process
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that is EVERY buying possibility
Jeff Korhan 2015 @jeffkorhan
Collaborate and Co-Create20
People buy what they want, not necessarily what they need.
Jeff Korhan 2015 @jeffkorhan
The Sales Process is a Guidance System
that gets and keeps the narrative on track.
The right content, in the right place, at the right time.
Jeff Korhan 2015 @jeffkorhan
Nurture Relationships22
Jeff Korhan 2015 @jeffkorhan
Stories are how we make sense of the world.Stories Sell
Jeff Korhan 2015 @jeffkorhan
This is a slide that can be used for large images
If your image takes up the entire slide (blocking out the
header) please ensure it fits within the slide bordersBusiness
Storytelling24
bit.ly/1MFSrny
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Jeff Korhan 2015 @jeffkorhan
Personal and Business BlogStorytelling with a Purpose
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LinkedIn Publisher & Summary
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Jeff Korhan 2015 @jeffkorhan
Jeff Korhan 2015 @jeffkorhan
Pinterest is Visual How-To
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Podcasts are the new Talk Radio
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ThisOldNewBusiness.com
Jeff Korhan 2015 @jeffkorhan
YouTube is Experiential31
John Butterillbit.ly/1Ek49zP
Jeff Korhan 2015 @jeffkorhan
Newsletters are Communities
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Social Selling Speed Round!33
Jeff Korhan 2015 @jeffkorhan
Value Before Pricing
Diagnosis before discovery is selling malpractice.
Jeff Korhan 2015 @jeffkorhan
Offer Your Expert Opinion
Choices are obstacles to be managed.
Jeff Korhan 2015 @jeffkorhan
Transform Trust into Membership Fans Buy Souvenirs.
Jeff Korhan 2015 @jeffkorhan
Give Reasons to Convert37
The best time to take action is today.
Jeff Korhan 2015 @jeffkorhan
Lets Connect! @jeffkorhan
jeffkorhan.com/newsletterlinkedin.com/in/[email protected]
Jeff Korhan 2015 @jeffkorhan
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