Word-of-Mouth with Locals Love Us

The Trust in Advertising Revolution

Then

Now

Chasing Consumers

http://adsoftheworld.com/media/outdoor/mcdonalds_billboards_200m197m

http://adsoftheworld.com/media/outdoor/mcdonalds_billboards_200m197m

Typical Response

Typical Response

Typical Response

Typical Response

Extreme Response

Who we trust

Who we trust

Who we trust

We also trust “Anonymous”

http://www.amazon.com/adidas-Brazuca-World-Official-Soccer/product-reviews/B00HLOURLA/ref=dpx_acr_txt?showViewpoints=1

http://www.amazon.com/adidas-Brazuca-World-Official-Soccer/product-reviews/B00HLOURLA/ref=dpx_acr_txt?showViewpoints=1

http://localsloveus.com/quad-cities/category/4/air-conditioning-heating-contractors/

http://localsloveus.com/quad-cities/category/4/air-conditioning-heating-contractors/

Who we trust the most

Source: Nielsen Global Trust in Advertising Survey 3Q 2011

http://www.nielsen.com/us/en/reports/2012/global-trust-in-advertising-and-brand-messages.html

Who sees this transition?

Others have tried

Who else?

Anyone else?

There’s more?!

Even Google?!!!

What are they missing?

Offline

Negative Spiral

How are we different?

Locals know better

Online AND Off

Winner Logo

http://localsloveus.com/awardkit

Reward the good

The process

Locals Love It

Locals Love Us

Thank you!

Nathan Schock

http://localsloveus.com

Marketing

Word-of-Mouth with Locals Love Us