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A look at the Windows Phone device ecosystem as of July 2014.
Citation preview
Windows Phone Statistics Report
for July 2014
July 24th, 2014
Compiled by Lijana Juozaityte and Alan Mendelevich on July 29th, 2014
Windows Phone Statistics Report
Welcome to the newest issue of AdDuplex’ Windows Phone Statistics report. We are trying a new format this month. Please let us know what you think about it at [email protected]
As for Windows Phone ecosystem in general, we don’t see any spectacular results this month, but having said that, we notice Lumia 630 entering the top-10 in many markets and a bunch of new devices right on the horizon.
Continue on for the details…
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July, 2014
Data Source
This report is based on data collected from 4451 Windows Phone apps
running AdDuplex SDK v.2. The raw data analyzed was collected over the
day of July 24th, 2014 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model
names under their canonical retail model names, but it is possible that some
of the rare model name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and
Windows 8 apps empowering developers and publishers to promote their
apps for free by helping each other. AdDuplex was established in January
2011 in Vilnius, Lithuania. As of July 2014, more than 8,500 apps actively
use AdDuplex to gain more visibility.
Windows Phone Devices WorldwideJuly 24th, 2014
Again, no dramatic changes in
the Worldwide TOP-10 this
month. However, it is worth
mentioning that all three leaders
are loosing a bit of their share of
the market.
A slight anomaly (can’t find a
different explanation) resulted in
Lumia 710 moving up this
month. Lumia 820 was pushed
down to the last position from
8th.
As for the latest releases, Lumia
630 moved up #20 to #13, L635
is at #27 and Lumia 930 can be
found at #31 in July.
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NOKIA Lumia 52030,9%
NOKIA Lumia 6257,2%
NOKIA Lumia 9206,5%
NOKIA Lumia 7105,2%
NOKIA Lumia 6205,1%
NOKIA Lumia 5214,9%
NOKIA Lumia 7204,7%
NOKIA Lumia 9253,6%
NOKIA Lumia 8003,5%
NOKIA Lumia 8203,5%
Other24,9%
OS Version - WorldwideJuly 24th, 2014
As for OS versions, WP 8.0
got momentum in losing it’s
share (dropped by 4.9%) of
the market, while WP 8.1 is
gaining it (gathered 4.2%).
While Windows Phone 7.x
has increased its
percentage by 0.7, it could
be attributed to the same
Lumia 710 anomaly in this
month’s data.
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Windows Phone 8.070,4%
Windows Phone 7.x17,7%
Windows Phone 8.111,9%
Windows Phone 8 Manufacturers Worldwide
July 24th, 2014
Nokia has gained 0.7% again
while HTC, Samsung and
Huawei all lost some.
There are more and more new
devices showing up in the data,
but as these are not publicly
available yet, they only
comprise 0.001% combined.
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NOKIA94,5%
HTC3,7%
SAMSUNG1,1%
Huawei0,7%
Other0,001%
Windows Phone Devices - USJuly 24th, 2014
None of devices from last
month’s US Windows
Phone Devices chart
changed their positions
except one. Lumia 900 had
to leave the TOP-10
because Lumia 630 made
its way through and has
2.1% of the market in July.
A good sign for a brand new
model.
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NOKIA Lumia 52130,6%
NOKIA Lumia 52018,6%
NOKIA Lumia 9208,4%
NOKIA Lumia 8225,5%
HTC 8X4,7%
NOKIA Lumia 9284,4%
NOKIA Lumia 9254,1%
NOKIA Lumia 10203,6%
NOKIA Lumia 15202,8%
NOKIA Lumia 6302,1%
Other15,2%
US Windows Phone 8.x OperatorsJuly 24th, 2014
Cricket entered the US
carrier chart with quite a
splash and is mostly
responsible for Lumia 630
entering the top 10 in the
country.
It’s good to see not only the
expanded list of OEMs, but
more operators offering
Windows Phone devices to
their customers too.
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AT&T34,2%
T-Mobile21,8%
Verizon Wireless14,1%
MetroPCS10,9%
cricket7,3%
Family Mobile3,4%
Other8,4%
Windows Phone Devices - GermanyJuly 24th, 2014
Even though we’ve covered
Germany just last month,
we couldn’t miss the
opportunity to congratulate
the Germans on winning the
World Cup!
The most notable
development in Germany is
Lumia 630 entering the
chart at the 7th position.
Lumia 930 is the 16th
position already.
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NOKIA Lumia 52017,2%
NOKIA Lumia 92013,4%
NOKIA Lumia 92510,4%
SAMSUNG ATIV S6,3%
NOKIA Lumia 8206,1%
NOKIA Lumia 8005,1%
NOKIA Lumia 6304,8%
NOKIA Lumia 6204,7%
NOKIA Lumia 10204,7%
NOKIA Lumia 6254,4%
Other22,8%
Windows Phone Devices - ArgentinaJuly 24th, 2014
It’s been a while since the
last time we covered stats
of WP devices in Argentina.
Though only three new
devices made it through to
TOP-10 here (Lumia 925,
Lumia 1020 and Lumia
720), the chart looks totally
different since August,
2013. All devices swapped
between each other.
Lumia 520 is the leader
here with 33.9%.
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NOKIA Lumia 52033,9%
NOKIA Lumia 71023,2%
NOKIA Lumia 62015,2%
NOKIA Lumia 7209,8%
NOKIA Lumia 9009,4%
NOKIA Lumia 9204,1%
NOKIA Lumia 10201,8%
NOKIA Lumia 9251,5%
LG Optimus 70,2%
NOKIA Lumia 8000,2%
Other0,7%
Windows Phone Devices - HungaryJuly 24th, 2014
As for Hungary, this is the first time it appeared in AdDuplex monthly stats report.
The #1 here is Lumia 520.
Lumia 625 and Lumia 800 are sharing #2 and #3 positions with 14.6% each.
And talking more about Lumia 800, it has much bigger percentage of the market in Hungary comparing with the Worldwide chart.
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NOKIA Lumia 52027,6%
NOKIA Lumia 62514,6%
NOKIA Lumia 80014,6%
NOKIA Lumia 6107,5%
NOKIA Lumia 8206,4%
NOKIA Lumia 9255,3%
NOKIA Lumia 6204,5%
NOKIA Lumia 7103,9%
NOKIA Lumia 9203,4%
NOKIA Lumia 7202,0%
Other10,2%
Windows Phone Devices - FranceJuly 24th, 2014
Few changes happened in
WP TOP-10 chart in France
since last May.
• Lumia 925 swapped
places with HTC 8S and
now is in 3rd position;
• Lumia 1320 swapped
with Lumia 820 between
6th and 7th positions;
• And Lumia 635 made it
to TOP-10 with 2.3%
pushing out the Lumia
620.
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NOKIA Lumia 52039,6%
NOKIA Lumia 62515,2%
NOKIA Lumia 9255,9%
HTC 8S5,4%
NOKIA Lumia 9205,3%
NOKIA Lumia 13204,0%
NOKIA Lumia 8203,2%
NOKIA Lumia 6103,0%
NOKIA Lumia 8002,4%
NOKIA Lumia 6352,3%
Other13,8%
Windows Phone Devices - IndiaJuly 24th, 2014
Two devices have dropped
out of TOP-10 chart in India:
Lumia 820 and Lumia 920.
They had to be sacrificed
for Lumia 1320 which is #10
and Lumia 630 which
gained 3.7% of the market
and jumped right away to
the #7 position.
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NOKIA Lumia 52036,4%
NOKIA Lumia 72011,4%
NOKIA Lumia 6258,8%
NOKIA Lumia 6206,5%
NOKIA Lumia 5255,8%
NOKIA Lumia 7104,5%
NOKIA Lumia 6303,7%
NOKIA Lumia 5103,6%
NOKIA Lumia 6103,3%
NOKIA Lumia 13202,7%
Other13,4%
Windows Phone Devices - PolandJuly 24th, 2014
Not counting the decrease of Lumia 520 market share, we see quite a few more movements in WP market in Poland.
HTC 8S stepped aside from #3 position to #6 and Lumia 800 moved up from #5 to #3 and now has 9.6% of the market.
And time came for Lumia 720 to leave the TOP-10.
Therefore Lumia 925 moved in and is in the 9th position with 3.3%.
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NOKIA Lumia 52021,7%
NOKIA Lumia 62513,7%
NOKIA Lumia 8009,6%
NOKIA Lumia 9208,2%
NOKIA Lumia 6108,0%
HTC 8S7,3%
NOKIA Lumia 8204,5%
NOKIA Lumia 7103,9%
NOKIA Lumia 9253,3%
NOKIA Lumia 6202,9%
Other17,1%
Windows Phone Devices - RussiaJuly 24th, 2014
Lumia 630 has joined its
siblings in the Russian
charts, flushing out HTC 8S
and now is #10 in the chart
with 3.5%.
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NOKIA Lumia 52016,9%
NOKIA Lumia 9208,8%
NOKIA Lumia 7207,4%
NOKIA Lumia 8006,6%
NOKIA Lumia 6206,0%
NOKIA Lumia 6255,8%
NOKIA Lumia 8205,5%
NOKIA Lumia 9255,0%
NOKIA Lumia 7104,3%
NOKIA Lumia 6303,5%
Other30,3%
New unreleased devices
We’ve continued seeing all the devices from the new OEMs and Nokia we’ve covered last month. There are 2 devices from the companies we already know that we are happy to see back in the Windows Phone fold:
1. LG D635 – we’ve been fans of LG’s Optimus 7 back in the Windows Phone 7 days and are happy to see them return. This looks like a mid-range phone with 720p, 5” screen. Seems like a good start.
2. HTC HTC6995LVW is likely that rumored HTC One (M8) variant with Windows Phone 8.1 on-board. As its Android sibling it is a high end phone with a 1080p 5” screen. Unfortunately this is a Verizon exclusive model number and we haven’t seen a global variant of it just yet. Looks like there could be a gap before we see this beauty internationally (if at all).
As for NOKIA/Microsoft they have something up their sleeve too:
• NOKIA RM-1038/RM-1039 is a 720p 4.7” phone (Lumia 730?) which we have seen in quite a few places around the globe, including AT&T in the US.
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