AdDuplex Windows Phone Device Statistics Report – May, 2016

May 16th, 2016

Compiled by Lijana Juozaityte and Alan Mendelevich

Windows Phone Statistics Report

The old number one is back. We take a closer look at Windows 10 Mobile devices and builds. There’s one country where Lumia 950 almost broke into top 10.

All of this and device stats from US, France, Germany, Poland, Ukraine, India and Brazil in this edition of AdDuplex Windows Phone Statistics Report.

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May 16th, AdDuplex

Data Source

This report is based on data collected from around 5,000 Windows phone appsrunning AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over theday of May 16th, 2016 (UTC time) unless otherwise stated.

We have made every attempt to consolidate different reported phone model namesunder their canonical retail model names, but it is possible that some of the rare modelname variations were not accounted for.

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Windows Phone Devices WorldwideMay 16th, AdDuplex

After a month on top of the list Lumia 535 is back to number 2.

If we had to venture a guess for the reasons this happened, we’d say that last month was the first since official Windows 10 upgrade became available for the 535 which resulted in higher owner activity in apps as well. Now, when the novelty has worn off, it’s back to “normal”.

The only other global news this month is that Lumia 625 has moved down the chart to #9 and is now behind Lumia 435 and 640 XL.

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NOKIA Lumia 52012.2%

MICROSOFT Lumia 53511.7%

NOKIA Lumia 6308.9%

MICROSOFT Lumia 6408.1%

NOKIA Lumia 6356.8%

NOKIA Lumia 5304.8%

MICROSOFT Lumia 4354.4%

MICROSOFT Lumia 640 XL3.9%

NOKIA Lumia 6253.7%

NOKIA Lumia 9202.6%

Other32.7%

Windows Phone ManufacturersMay 16th, AdDuplex

No significant changes in the manufacturer chart.

The only thing worth mentioning from the “Other” group is that Acer is now right behind BLU at #6. We’ll see if they manage to jump out of the other slice in the following months.

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NOKIA/Microsoft97.10%

HTC1.02%

SAMSUNG0.57%

HUAWEI0.27% BLU

0.26%

Other0.78%

OS Versions – Worldwide May 16th, AdDuplex

On the OS side Windows 10 Mobile is growing slowly but steadily and has gained another 1.2% since last report to cross the 10% mark. This grows comes in part from WP 8.1 upgrades (-0.3%) and some old WP7 phones being replaced with new Windows 10 models (-0.9%).

Windows Phone 8 devices are “stable” at 7.5% for whatever reason.

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Windows Phone 8.178.8%

Windows 10 Mobile10.4%

Windows Phone 8.07.5%

Windows Phone 7.x3.3%

Windows 10 Native Devices vs. UpgradesMay 16th, AdDuplex

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Let’s break down Windows 10 devices into those that came with Windows 10 Mobile from the factory and those that were upgraded from Windows Phone 8.1.

As you can see less than a quarter of Windows 10 phones are from the Lumia x50 line.

The single most popular Windows 10 Mobile device is Lumia 535 (not surprisingly). However, Lumia 550 is not that far behind.

Note: this chart is based on Microsoft/Nokia devices only.

Windows 10 Native22.82%

Upgrades77.18%

Windows 10 Insider vs. Official BuildsMay 16th, AdDuplex

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Another angle to look at Windows 10 devices is comparing those running the official “stable” builds of the OS with the ones in the Insider program.

14.4% of the Windows 10 Mobile users are in the Insider program with the vast majority running the official builds.

Note: this chart is based on UWP apps only since earlier versions report build numbers in a slightly different fashion, which made it hard to process.

Official builds85.59%

Insider builds14.41%

Windows Phone Devices – USMay 16th, AdDuplex

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MICROSOFT Lumia 64027.8%

NOKIA Lumia 63525.4%

NOKIA Lumia 5214.5%

NOKIA Lumia 6303.0%

NOKIA Lumia 9203.0%

HTC One (M8)2.8%

MICROSOFT Lumia 640 XL2.8%

NOKIA Lumia 5202.8%

MICROSOFT Lumia 4352.6%

NOKIA Lumia 15202.1%

Other23.3%

Not much has changed in the US chart. Just a few movements in the middle, lower end of the top 10.

Windows Phone Devices – FranceMay 16th, AdDuplex

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NOKIA Lumia 63518.4%

MICROSOFT Lumia 64012.1%

MICROSOFT Lumia 5358.3%

NOKIA Lumia 5208.1%

NOKIA Lumia 6255.4%

NOKIA Lumia 13205.3%

NOKIA Lumia 8304.8%

NOKIA Lumia 5304.4%

NOKIA Lumia 7354.1%

MICROSOFT Lumia 4353.6%

Other25.4%

It’s been a while since we covered France in December.Lumia 635 is still at the top. However there’s a new number two.

Not surprisingly Lumia 640 has moved up the chart to claim the second spot basically swapping places and market share numbers with former leader Lumia 520.

The other interesting, even if minor, change is that higher end models of the past (930 and 925) are completely off of the top 10 list now.

Windows Phone Devices – GermanyMay 16th, AdDuplex

We’ve covered Germany in January and there are some notable changes this time around.

The first 2 spots are still the same (Lumia 630 and 640) however Lumia 535 has swapped with 930 to claim the third place. The difference is just 0.1% though. The same it was 4 months ago, but in the other direction.

Another thing to note is that Germany is the only country we’ve covered so far, where Lumia 950 came close to top 10. We’ve expanded the chart to include 11 models to accommodate for that.

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NOKIA Lumia 63013.0%

MICROSOFT Lumia 640, 12.8%

MICROSOFT Lumia 5358.3%

NOKIA Lumia 9308.2%

NOKIA Lumia 9255.1%

NOKIA Lumia 5305.0%

NOKIA Lumia 5204.7%

NOKIA Lumia 8304.3%

NOKIA Lumia 9203.8%

MICROSOFT Lumia 640 XL3.2%

MICROSOFT Lumia 9503.1% Other

28.4%

Windows Phone Devices – PolandMay 16th, AdDuplex

Poland has been one of the Lumia strongholds historically and that’s the reason why we try to cover it quite often.

Unfortunately it looks like Microsoft is missing an opportunity to capitalize on a loyal market as new models are nowhere to be seen in the top 10. Lumia 550 is at #21 with other x50s occupying spots below it.

That said, Poland has a new number 1 in Lumia 640 so it looks that there’s some Lumia momentum still going on there.

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MICROSOFT Lumia 64014.6%

MICROSOFT Lumia 535, 14.5%

NOKIA Lumia 7358.0%

NOKIA Lumia 6306.6%

NOKIA Lumia 5206.5%

NOKIA Lumia 6356.4%

MICROSOFT Lumia 5324.8%

NOKIA Lumia 6254.7%

MICROSOFT Lumia 640 XL3.3%

NOKIA Lumia 9203.0%

Other27.5%

Windows Phone Devices – UkraineMay 16th, AdDuplex

It’s been 2 years since we’ve covered Ukraine, but with their win in Eurovision it feels like a good reason to revisit the country‘s Windows phone landscape.

It doesn’t make much sense to compare the chart to 2 years ago. Suffice to say that only 2 phones are still on the list.

This time around Lumia 640 is on top of the chart, like in many other countries across the world. It is followed by 630 and 535 all within sub-1% range from each other.

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MICROSOFT Lumia 64012.0%

NOKIA Lumia 630, 11.0%

MICROSOFT Lumia 53510.7%

NOKIA Lumia 5207.9%

MICROSOFT Lumia 4306.8%

NOKIA Lumia 7104.1%

NOKIA Lumia 5304.0%

MICROSOFT Lumia 5324.0%

MICROSOFT Lumia 640 XL3.9%

NOKIA Lumia 7303.3%

Other32.2%

Windows Phone Devices – IndiaMay 16th, AdDuplex

India is another country we used to cover regularly since it was always the one where new Nokia models entered the top 10 first. Unfortunately it looks like these days are over and Lumia 550 is at #27 only.

As for the rest of top 10 it looks almost identical to last month.

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MICROSOFT Lumia 53522.4%

NOKIA Lumia 520, 12.5%

MICROSOFT Lumia 5409.3%

NOKIA Lumia 7307.6%

NOKIA Lumia 6306.4%

MICROSOFT Lumia 640 XL5.8%

NOKIA Lumia 6254.5%

NOKIA Lumia 7203.2%

NOKIA Lumia 5253.0%

NOKIA Lumia 5302.9% Other

22.4%

Windows Phone Devices – BrazilMay 16th, AdDuplex

Lumia 710 is finally off the chart in Brazil. That’s basically everything there’s to say about the changes in the country since February.

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NOKIA Lumia 63016.4%

NOKIA Lumia 520, 14.1%

MICROSOFT Lumia 53512.7%

MICROSOFT Lumia 4359.2%MICROSOFT Lumia 640

7.4%

NOKIA Lumia 5307.4%

MICROSOFT Lumia 640 XL6.0%

MICROSOFT Lumia 5324.7%

NOKIA Lumia 7304.3%

NOKIA Lumia 6353.1%

Other14.8%

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