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REINVENTIONYEAR ONE SWEEP x NEXT
1. APPROACH 2. ACTIVITIES 3. ACHIEVEMENTS 4. OBSERVATIONS 5. INSIGHTS 6. NEXT
APPROACHSTAFF ENGAGEMENT
MAKE IT RELEVANT: Listen and learn about their passions and aspirations. Be understanding before being understood. !!KEEP IT SIMPLE AND REINFORCE CORE VALUES
1. Always keep your word 2. Always do your best 3. Don’t make assumptions 4. Don’t take anything personally !!!
MAKE A SPLASH: Catalyze action with rare experiences that inspire. Let them curate and co-create. Give them co-ownership. Anyone can meet with Google, but very few get to spend time with the youngest, most successful innovators in the world (e.g. Brian Wong (22) and Nick D'Aloisio (17). !
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EMBRACE THE HAND-RAISERS: 10% of our staff are born leaders. Give them the tools and opportunities to influence the 90%. True “movements” must go beyond a select few. Ideas and plans must be valuable enough to be shared. !GIVE THEM A VOICE: Allow them to lead from the middle. Push them out of their comfort zones as soon as possible. Once they do the impossible once, it becomes their everyday. !“YOU ARE NOT A VICTIM”: It is essential that young adults understand they have choices. It’s important for them to know they are accountable for their own happiness. Their success is entirely up to them. No excuses.
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LET GO: Allow them to fail and iterate. Progress over perfection.
ACTIVITIESOUTPUT & OUTCOMES
“Until you actually start making something, your brilliant idea is just that, an idea.”-- Jason Fried
COOPERATIVE INNOVATION
VC/STARTUP “MEDIA
INNOVATIONS ACCELERATOR”
MOBILE & SOCIAL
SOLUTIONS
CO-CREATED PRODUCT
DEVELOPMENT
CONVERGED MEDIA NETWORK
(REAL-WORLD RETARGETING)
NEW BUSINESS SUPPORT
GAMESTORMS
RFI & RFP RESPONSES
RESEARCH & INSIGHTS
PULLS
REINVENTIONHUB.COM
STANDARDIZED MOBILE & SOCIAL
RFI/RFP
“TURNKEY” MEDIA SOLUTIONS
HOUSING
RESEARCH & INSIGHTS VENDOR
SCORECARDS
BEST PRACTICES
OUTPUT
CONNECTED LEARNING & DEVELOPMENT
MOBILE & SOCIAL
MASTERCLASS SERIES
INDUSTRY EVENT SPEAKING
ENGAGEMENTS
“FOUNDERS” SPEAKER SERIES
EVENTSSPOT
CONSULTING X-CLIENT
REINVENTIONCLIQ.COM
!APP
REVIEWS
!REINVENTION
TV
!POVs &
THOUGHT PIECES
HEURISTICSYOUTUBE CHANNEL POV PUBLISHING/BLOG TAGBOARDS WHITE PAPERS
KNOWLEDGE PORTAL TOUCH-OPTIMIZED AEGIS MOBILE MAGAZINE
OUTPUT
LEARNING = DOINGADVER-GAME PROTOTYPES
OUTPUT
NEXT GEN DISTRIBUTED RETAIL CONCEPTS
SPEAKER SERIES/INFORMAL LEARNING
LIVE-BLOGGING NYU’S ITP (INTERACTIVE TELECOMMUNICATIONS PROGRAM) SPRING SHOW
“FOUNDERS” Q&A SERIES
OUTPUT
MOBILE MASTERCLASS SERIESOUTPUT
FORMAL & INFORMAL LIVESTREAMED LEARNINGOUTPUT
“GAMESTORMING”OUTPUT
SCREEN ANTHROPOLOGYOUTPUT
Jason Baptiste, OnswipeBrian Wong, kiip
Doug Grinspan, SAY Media
“We loved the Following the Founder Post-Acquisition concept you came up with. It allowed us to re-introduce Yahoo! in a more accessible, relevant way. We actually rolled the show out. We’ve routed it to a dozen other agencies since Nick was here.”
Liz SchiffHead of Global Agency Development,Yahoo!
14%INCREASE IN CLIENT BUDGET
ALLOCATED TO MOBILE (AVG X-ACCOUNT 2011-2013)
20KVISITS TO REINVENTION
BLOG: REINVENTIONCLIQ.COM 210
MOBILE & SOCIAL VENDOR RFI RESPONSES; EACH SCORED AND AVAIL VIA SEARCHABLE
DATABASE
220MEMBERS
1.5MOBILE & SOCIAL RESOURCE
DOCS AVAILABLE ON REINVENTION HUB
$2.5MMSAVINGS TO CLIENTS THROUGH
PRICE BENCHMARKING
OUTCOMES
80%CARAT USA ACCOUNTS
W/TRAINED & EMBEDDED “MOBILE SPECIALISTS”
310EMPLOYEES ACTIVELY ENROLLED IN MOBILE & SOCIAL MASTERCLASSES
• Over the past 2.5 years, Carat has consistently leveraged mobile to secure competitive advantage for clients !
• Most notably, we saw an immediate uptick in the quantity and quality of mobile campaigns across all offices following our first connected learning & development event -- a trend that has continued to this day. !
• Agency-wide, we have recognized mobile media as an undervalued asset in the marketplace, which has driven our aggressive increases in allocations. We consistently direct more buget to mobile than our industry counterparts
• 2011: 2% more • 2012: 4% more • 2013: 8.5% more (projected)
- Average across all clients!- % represents outspend vs industry!- 2013 estimated spend as of 12/5/13
MOBILE SPENDMOBILE SPENDOUTCOMES
FROM STUDENTS TO TEACHERSOUTCOMES
NEW REVENUE SOURCE
AMA MOBILE MASTERCLASS
JANUARY, 2013 NOVEMBER, 2013
More than 75 Home Depot employees will participate in a series of Aegis-hosted mobile marketing training programs in Q1 2014.
CLIENT MOBILE MASTERCLASS
Internal training program Billable client service
NEW MARKET SPACEOUTCOMES
OOH X MOBILE “CONVERGED MEDIA” SOLUTIONOCTOBER, 2013: Goal: create new demand for mobile from corners of the network that have not traditionally been drivers of adoption of mobile among clients. Achieve through co-creating a scarce and meaningful solution that addresses attribution challenges (store visits and purchase) through combined power of OOH and mobile. !Unique Value: first of its kind “real-world” retargeting solution which inextricably links OOH and mobile media, unlocks client investments in fixed OOH placements through tracking the real world behavioral patterns of consumers, cross-tabbing with exposure to OOH media, and building a bridge to intelligent unified experiences across all media and touch-points. !Big data experiment enabled by a transparent and co-operative relationship between Reinvention, xAd and Posterscope.
SOLD TO THREE CLIENTS IN FIRST 30 DAYS, INCLUDING DIAGEO.
NOVEMBER, 2013:
NEW MARKET SPACE
SOLD
DEVELOPING NEW BUSINESS MODEL: AEGIS REV SHARES WITH XAD & OOH NETWORKS -- CPM, CTR, PVR
TOTAL OOP COST TO AEGIS: $0
OBSERVATIONS
DAY ONE
“do these better”
MOBILE
SOCIAL
DAY TWOWHY? DAY TWO
PEOPLE
Participation most active among Millennials
Members require reasons to participate that embrace their talents
5-10 people enabled 90% of achievements
Delegators are dead weight on lean teams. No one can be “above the work”
OBSTACLES• Lack of support from leadership
• Account directors lack enthusiasm around transformation • Member attrition often direct result of Account Director discouragement • Difficult to systematically integrate and scale without core organizational commitment
• Frequently cited reasons for no/low participation • “I don’t have time” • “My Account Director won’t let me”
!• No accountability !
• Most active participants acquire skills and experience attractive to competitors (several of our most engaged members poached by competitors throughout year)
INSIGHTS
Generations “Y” and “Z” will become increasingly valuable resources as we aim to preserve a deep understanding of human behavior.
THE GENERATIONAL SHIFT HAPPENING RIGHT NOW IS OUR
MOST SIGNIFICANT OPPORTUNITY. !!
THE MINDSETS AND POINTS OF VIEW OF OUR GEN Y TALENT CAN SECURE A UNIQUE COMPETITIVE ADVANTAGE FOR AEGIS IF WE NURTURE THEM PROPERLY.
!
!
OUR JOB IS TO CREATE A PLATFORM WHERE THE PASSIONS AND IDEAS OF OUR
PEOPLE HAVE THE OPPORTUNITY TO CONNECT AND GROW.
!EPHEMERAL OR PERMANENT, THESE INITIATIVES IN AGGREGATE CAN ALLOW AEGIS TO CREATE A MORE
VALUABLE AND SCARCE PRODUCT AS OUR COMPETITORS RACE TO THE BOTTOM IN THEIR QUEST TO MAKE MEDIA WORTH LESS THAN ZERO.
IT’S ALL ABOUT TRUST AND THE COURAGE TO GALVANIZE AN ONGOING, DAILY COMMITMENT TO SCAFFOLD OUR TALENT AND LET GO.
CULTURE = CONSISTENCY
KILL CONVENTIONGIVE EACH OF THEM THE OPPORTUNITY TO LEAD FROM THE MIDDLE AND WE WILL ACHIEVE THE UNIMAGINABLE.
TAKE THE LEASH OFF. EMPOWER OUR PEOPLE. LISTEN TO THEM.
PREPARING
PREPARING
STRATEGIC VISIONING
WE ARE HERE
WATCHING
LISTE
NING
DOING CHANGING
LEADING
TRANSFORMING
PRESENTPAST FUTURE
12
3 4
5 6
78
SWIM
SINK
INSIGHTHINDSIGHT FORESIGHTACTION
LIMINALITYWE ARE HERE
NEXTGO-FORWARD RECO
DYNAMIC DUOS
STOCKTON & MALONE
assist
score
STOCKTON & MALONE
PIPPEN & JORDAN
assistscoreassist
score
PICK & ROLL ASSIST & SCORE
DEVELOP A “COMMON ASSET” MODEL ACROSS THE NETWORK
PEOPLE
ENTHUSIASTIC SUPPORT.NO FUNDING. NO ADDITIONAL HEADCOUNT. ONE REQUEST:
GIVE DRAFT PICKS 5 HOURS EACH WEEK, AND THE LATITUDE TO THINK FREELY & DEVELOP NEW SOLUTIONS TO OLD PROBLEMS.
AN AUTONOMOUS, LEAN TEAM OF THINKERS AND DOERS WHO “HOT-DESK” ACROSS CLIENT TEAMS.
BILLING SPLIT AMONG CLIENTS EACH STARTER IS ASSIGNED.
“SCOUTS”
STAFF WITHIN EACH BRAND TEAM HAND-PICKED TO COLLABORATE WITH SCOUTS TO FOCUS ON THE FINISH.
“SCORERS”
AEGIS
ISOBAR
CARAT
VIZEUM
POSTERSCOPE
IP
EPICAMNETD2D
RMI JUMPTANK
ICUC COPERNICUS
STORYLAB
AEGIS
ISOBAR
CARAT
VIZEUM
POSTERSCOPE
IP
EPICAMNETD2D
RMI JUMPTANK
ICUC COPERNICUS
STORYLAB
CARAT
BRAND TEAM
SCORER
SCOUT
BRAND TEAM MEMBER
Act as connective tissue across client teams and agencies Mentor and fellowship
Catalyze change Make network continually aware of incremental revenue opps
Identify vertical trends and opportunities to scale programs Drive cost efficiencies w/media & tech partners
Drive supply and demand chain innovation Maximize value of GMP relationships
Create new value for our clients and consumers Create platfrom that enables business impact at every level through transparency and empowerment
Create new revenue channels
PURPOSE
SUMMARY1. Break down the walls: give our talent the autonomy and support to discover
and think creatively together !2. P2P Learning: develop a platform that allows our talent to share their unique
skills and passions with each other ! • Visual thinking
• Design • Anthropology • Software: Adobe Creative Suite, Java, Wordpress, HTML 5, Autodesk, Final Cut Pro • Arduino • Foreign languages • Etc.
!3. Let them lead us: Allow them to help us solve our most daunting
challenges