Becoming The Video HubHow LTE services can make the most of video services

Iolo JonesCEO, TV Everywhere

Today – the Network as the hub

The Network is Commoditised

• Landline Commoditised.• Mobile Commoditised.• Broadband Commoditised.

• TV Hmmmm…

The TV Stack

Content Distributors – Virgin Media, Comcast, Telefonica, NTT, Telstra

Content Aggregators – Sky, Discovery, Gol TV, Netflix

Content Manufacturers – ITV, Endemol Shine, NBCU, UEFA, IOC

Provider TV Subs (m)

Mobile Subs (m)

Offer Cost Basic TV

Cost Premium TV

Sky 11.75 0 * Premium sport & movie, owned channels and aggregated channels

£20.00 £73.50

Virgin / Liberty 3.76 3 * Aggregated channels £13.00 £64.75

BT / EE 1.33 24.33 Premium sport & aggregated channels £33.49 £79.99

TalkTalk 1.414 4.24 * Wrapper for Freeview and aggregated channels £25.70 £76.70

3 / O2 0 9.72+ 23.77 3 Mobile TV SVOD – no traditional TV service NA NA

Vodafone 0 18.4 November launch NA NA

Tesco 0 4 * Sold Blinkbox TV to TalkTalk NA NA

Lebara 0 4 * Expat packages just announced NK NK*MNVO

Sources: company annual reports, InformITV, The Guardian, OFCOM, comparethemarket.com

Current UK Market

Current Models

• Nothing• Wrapper• Aggregation• Own service

Video over LTE - The Issues

• Net Neutrality• Latency• Differentiation• Not ‘me too TV’

• Monetization• Cost of rights• Cost of delivery• How to monetize• Price

Source: Ericsson Q2 2015

Video is a Threat as well as an Opportunity

Changing Demographies Offer Disruption

Since 2012, mobile and tablet video viewership is up 532 %.

48 % of people around the globe who viewed mobile videos watched content for 30 minutes or more.

Source: Ooyala

TV everywhere – the handset as the hub

The Evolution of the Handset into a Hub

• Payment gateway

• Conditional access pass

• UIUX aggregator

• Projector – replacing set top box

Making The Hub Work

• Implement payment gateway for content owners• Provide robust security and delivery infrastructure – push the

workload to the content providers• Develop a world class UI/UX• Stream to screens - for now, develop an app for Roku, Chromecast,

Miracast, Airplay, etc.. (in the future project and stream directly via wireless to any screen)• Innovate!

Future Models

• Fully aggregated service• Automated content marketplaces• Reverse bidding platforms• Curated user services• Narrowcast channels

Fully Aggregated Service

• Imagine all of your content in one ‘meta app’• Not twenty individual apps• Easier said than done..

Automated Content Marketplaces

Musician Publisher

Group Agent Label

Financing Company 1

Financing Company 2

Broadcaster

Production Company

Director Producer Talent

Distributor !

Distributor 2

Licensing Company

Broadcaster 1

Broadcaster 2

Broadcaster 3

Broadcaster 4

SVOD 1

SVOD 2

TransmissionsPlatformsRightsWindowLanguagesTerritories

Agent

Aggregator

Automated Content Marketplaces

• Cost rights and make available to consumer without service intervention• Clear rights, purpose content, deliver service, bill• Make secondary rights available, which are often unused• Reverse biding for content and other innovative models

Content ConsumerMarket Distributor

Curated User Content - now everyone is a vidiographer

• Vine• Meerkat• Periscope• Twitter• Facebook• YouTube

• Making Digg, BuzzFeed etc.. the new broadcasters

Narrowcasting - Communities of Interest

• Appealing to aggregated vertical markets • Based on interests, eg

horses, knitting, cycling, sailing, DIY, wine• Hyperlocal channels• Expatriate channels

www.tveverywhere.org

www.iptvtimes.net

Iolo JonesCEO, TV Everywhere

@ioloj