Cloudbanter Company Presentation

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Monetization and Personalization of Mobile Messaging Delivering Return on Investments, Creating Additional Revenue Streams and Increasing Customer Loyalty/Satisfaction

Includes Smart Digital Media, Social Media, Internet of Things, mCommerce and Big Data Analytics Capabilities

Copyright © 2016 Cloudbanter All rights Reserved Strictly Private & Confidential

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Who we are…

Cloudbanter provides monetization and personalization of Mobile Messaging

for lifestyle, financial, personalization and loyalty/satisfaction benefits of Mobile Users, Mobile Operators and Advertisers

for SMS, Instant Messaging (IM) and Voice


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What we do… Inserts real-time, personalized, unobtrusive, programmatic and lifestyle advertising and content into mobile messaging conversations using a fixed banner (coupon, text, graphics, video, web site, animation, games, signup, event, deals, content, etc)

Dynamic and blended advertising and content based upon profile, preferences, location, contextual, parameters with opt-in and with a user incentive

PLUS

Integrates messaging with social media (Facebook and Twitter)

DEFAULT MESSAGING WITH 50% MOBILE USAGE VIEWING TIME



SMS InstantMessaging Voice

CloudbanterMone8za8on

Personaliza8on AdManager/Blender Revenue/Program

Mobile Operator Network

Internet

Web console

Web console

Advertisers Operators

OtherApps(incCustomerCare)

Cloudbanter Messaging System

An8-Spam mCommerceAnaly8cs

Business Ar8ficialIntelligence

RCS

AdExchanges/AdNetworks

Cloudbanter Messaging System


Internet

Web console

Web console

Advertisers Operators

Personaliza8onmanager

Admanager

Revenue/Programmanager

Cloudbanter

AdExchanges/AdNetworks

Internet

M O B I L E

N E T W O R K

AdInterface

SocialMedia

Interface

AdBlender

SMSC

Mobile Operator

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How we do it… o  Using Cloudbanter sophisticated proprietary patented (IP) architecture, technology and

processes o  Using the existing network infrastructure with data/internet and/or SMS connections o  Across smartphones and featurephones for new and existing users covering pre and

post-paid plus SIM only o  Combining SMS, OTT instant messaging and voice open interoperability functionality

and monetization capability including SDK for other apps (customer care) o  Dynamic and blended advertising and content based upon profile, preferences, location,

contextual, etc parameters with opt-in


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Reaching today’s consumers…


Today’s shoppers are connected and look to multi-variate sources for product and behaviour validation.

The mobile phone has become the “ultimate wearable”, we now know who the consumer is, what they want and where there are with a high degree of accuracy.

Advertisers require engagement, content personalisation and activation for consumers to associate with a brand – advertising via the mobile phone is the fastest growing sector.

Shop on

Website

Search on

Phone

Read reviews on Amazon

See on Pinterest

Browse on iPad

app

Read blog

Interactive billboards

Return item to store

Look in store

View print ad

View YouTube

video

…requires mobile advertising

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Plus Advertiser Console campaigns (adverts and content)

Where adverts & content come from…


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What problems do we solve… o  Mobile User – price pressure on bill, need data/internet usage, increased bundle plan

and better phone (aspirational/cost sensitive users)

o  Mobile Operator – revenue per user pressure, SMS & MMS messaging pressure, Over-the-Top (OTT) competition and customer loyalty/satisfaction, retention (churn rate), lifestyle user experience and additional revenue streams

o  Advertiser – reaching attention orientated, market expansion and mobile channel penetration with “Big Data” and Omni-channel analysis to drive user engagements using approved application channels (non ad-blocking)


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o  Each Cloudbanter user produces on average $30+ of additional Operator revenue share per year o  ARPU increases and Churn reduction significantly increases customer life time value o  Top Incentives to sign up as Cloudbanter user:

o  Offer digital access to Video, TV, Sports, Music, Entertainment programs, events and subscriptions o  Part of Loyalty Points and Cash Back programs o  Feature phone Upgrade promotions to accelerate Smartphone adoption o  Access to Online Retail Digital Promotions o  Friends and Family Mobile phone promotions o  Providing a better Plan with additional value added services o  Providing a better Plan bundling more text, data and voice minutes o  Headline grabbing tariff promotions for new device launches o  Discount and Fixed Price packages as part of Pay as you go and SIM only packages

Delivering value to the Customer…


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How we go to the market… o  B2B Partnerships with Mobile Operators to promote and deploy (including white label)

with user incentive plus partner program o  Advertiser relationships and placements (advertising/digital agencies, ad/exchanges &

ad networks, campaign managers) o  Using cost-per-click (CPC) and cost-per-view (CPM) (inc programmatic) with revenue

share model for Mobile Operator and Cloudbanter o  Integrated with mCommerce, Internet of Things (IoT), Big Data Analytics and enables &

monetizes the GSMA RCS framework o  No Risk, No Upfront Fees, Minimal Effort and Upside Revenue


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How to deploy… o  Define user incentive for usage o  Campaign promotions using SMS, email, social and digital media o  Distribution via Mobile Operator Retail Channels o  Web site download (Cloudbanter and Mobile Operator) o  Google Play Store and Mobile Operator Store

o  Burn onto handset devices (new and existing users) o  Bundle and monetize with Mobile Operator “customer care” app o  Software distribution (OTA) download and update o  SIM Download Bundle (toolkit)


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How to validate (Pilot Plan)… o  Establish KPI’s and objectives

o  Define users, demographics and market

o  Include Ad Networks (exchanges and networks) and Advertisers

o  Establish network connection and users registration

o  Rollout, promotion and branding of Cloudbanter

o  Feedback and analysis


Proof

Plan

Pilot

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What is our Partner Program... o  VARs & Resellers o  Implementation & Consulting Services o  Support & Training o  Technology Connection o  Local Presence & Relationships

To add value and services to Mobile Operators


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What is the global market size… o  Target User: aspirational/cost sensitive in the low to upper market (80% addressable market)

o  Total 7 billion Mobile Subscribers (33% Smartphones and 66% Featurephones)

o  $100 billion SMS, $300 billion Data, $600 billion Voice revenues per year

o  10.25 trillion SMS/MMS messages per year, 10 trillion Instant Messages per year, 9.75 trillion Voice calls

o  $160 billion mobile advertising per year ($250 billion digital and $1.7 trillion total)


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Who are the company… o  Management successful and experienced with global software and technology

backgrounds

o  Built high growth global organizations

o  Ability to execute, hire quality staff, build partnerships plus provide quality product and customer service

o  UK, USA and Singapore offices


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Summary o  Extensive market opportunity

o  Sophisticated and unique patents technology with vision, strategy & innovation product strategy within the mobile ecosystem

o  Revenue sharing and business model with compelling business case justification with return on existing investments and creating additional revenue streams

o  Experienced and successful team

o  No direct competition
