Embed Size (px)
Citation preview
Bike Commuting Effective Urban Transport=The Bike commuting is gaining in popularity recently thanks to national trends related to the green movement,
environmental sustainability, need to adress health problems and higher gas prices.a
Bicycle Commuting Growth in the US
Source: League of American Bicyclists, ACS report 2014
C , -2ommuters growth 2010 013:
Commuters, in 2013, a total of:
62%
882,198
dropbyke.com
Increase by less than 0%
Increase by 0 to 39%
Increase by 40 to 69%
Increase by 70 to 100%
Increase by more than 100%
2
$6 bln
US bikes sales, in 2013, a total of:
Bike Sharing Growth is Outpaced by Bike Commuting
The number of bike sharing programmes across the US has been growing steadilyis ingover the past years, but still fail to keep up with the growing bike commuting
trend. Certain areas with heavy bike commuting growth are not covered at all.
Bikesharing is a service in which
bicycles are made available for
shared use to individuals via
bike sharing stations.
Bike share 4 steps:
Sign Up Swipe out Ride! Dock
Source: US Census Bureau,, ACS report 2014
Bike sharing program
dropbyke.com
Increase by less than 0%
Increase by 0 to 39%
Increase by 40 to 69%
Increase by 70 to 100%
Increase by more than 100%
3
Bike Station - Key Growth Barrier and Customer Pain
Traditional bike sharing relies heavily on bike stations set up for dynamic growth.However, installing and servicing bike stations creates problems for the business, as wellas limiting customers.
High Installation Costs - US$50,000to US$100,000 to set up and can take up to 12 months.
- US$1,000High Maintenance Costto US$4,000 per month to service bike station.
- Need to negotiate withLimited Available Landmunicipalities and landowners to install new stations.
Low Convenience - Limited amount of stationsmakes it inconvenient to pick and drop off the bike.
- Limited amount of bikes availableLow Availabiltyat the station leaves customers underserved.
- Bike stations are concentratedLimited Coveragein busy areas, leaving large urban partscompletely uncovered.
Business Customer
Bike doke Pay station
dropbyke.com
«A survey of nearly 2300 Citi Bike users by the advocacy group Transportation Alternatives finds that 64% saytheir biggest complaint with the system is that docks are either completely full or completely empty. But 91% like the bike sharesystem and want to see it expanded.»
- Transportation Nation. http://www.wnyc.org
4
Dropbyke - Market Fix Set to Boost GrowthDropbyke is a bikesharing that aims to replace outdated bike station-centricmobile platform
businesses and remove all the inconveniences for the customers.
Dropbyke - three simple stepsApp Traditional Bikesharing
Locate the closest bike Drop the bike anywherewhen finished
L the bike,ocktake a photo and pay
1 2 3 Find a closest bike station
Find a bike at the station
Locate a bike station when finished
1
2
3
Nearest station is too far!
I got to the station, but there are no bikes!
The drop off station is too farfrom where I intended to go!
dropbyke.com5
Dropbyke - More Efficient Business ModelDropbyke plans to launch its own fleet of bikes, while saving on bike station installation and maintenace costs,
.making Dropbyke’s business model much more profitable than that of the existing bikesharing services
Value distribution per unit
Customer Value
Company Profit
Company Costs
dropbyke.com6
TraditionalBikesharing
Dropbyke
New stations set upStation maintenance
Bike maintenanceOperational costs
Current Stage - Closed Beta
Company name: Dropbyke Inc.
Delaware, USAPlace of incorporation:
Miami, FloridaPlace of of Beta tests:
Fully functioning Beta realeasedApp status:
and avaialble for iOS and Android user
Fully functioningPayment system:
100Number of testers:
10Current bike fleet:
dropbyke.com7
Bikesharing Market RisksDropbyke has a ready set of solutions to effectively handle remaining industry risks.the
Dropbyke’s bike fleet maintenance will be conducted by “Shepherds” -
hired bike caretakers who will be remunerated via revenue sharing
agreements.
Bike theft risks in the US are considered to be low with the maximum of
5% in the areas with high crime rates. Primarily targeted are non-labelled
bikes. Dropbyke has introduced special hard-to-remove stickers, which will
substantially mitigate this risk. In the near future GPS tracking systems and
other technological solutions are envisaged to reduce risks further.
As part of its marketing campaign, Dropbyke is planning to fund
placement of company labelled parking cones for bikes, which will help create
additional parking spots, as well as promote Dropbyke brand.
Theft
Parking?
Vandalism
dropbyke.com9
VisionDropbyke has a long term market expansion vision and plans to introduce new solutions
to make bikesharing even more convenient and efficient
-Creation of US nationwide bikesharing network-Expansion into European and Asian markets
-Applying Dropbyke’s business modelto kick scooters and electic bikes
-Creation of customized bikesto address commuters demands(increased velocity, maneuvrability etc.)
Geographical Expansion
Hardware Solutions
Peer-to-Peer Sharing
Customized Bike ModelsExtending Fleet Type
-Introducing P2P model to increase coverageand decentrilise bike supply
-Customized solutions with hardware companies, such as GPS trackers,locks, GSM modules and charging devices
dropbyke.com10
Next Steps and Use of ProceedsDropbyke is looking to raise in order to prepare the business for scalingUS$600,000
byand public launch the end of 2015
Closed BetaTest
DevelopmentTeam Expansion
InfrastructureDevelopment
Open Beta Testing Sales Marketing&
Team ExpansionPublic Launch
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
dropbyke.com11
