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Make TV Magical
What We Learned 10 Million Downloads Later
© 2015 Flipps Media Inc. Confidential.
TV EXPERIENCE SUCKS for on-demand video
Multi $B market of DUCT TAPE SOLUTIONS
WHY NOT?
Any big screen No hassle Great UI
A mobile app to easily project digital content onto a TV using only a phone
No boxes No dongles No cables No TV apps
FLIPPS INCEPTION
…or the story of a geeky project
PEOPLE love
Flipps
INDUSTRY at a tipping
point
WE scale like
an app
PEOPLE love
Flipps
INDUSTRY at a tipping
point
WE scale like
an app
*Consumer preferences always determine the winner
100% WORD OF MOUTH MARKETING
10M+ INSTALLS
0 M
2 M
4 M
6 M
8 M
10 M
12 M
14 M
100% organic 100% organic
MORE & BETTER USER REVIEWS than HBO & Hulu
# U
se
r revie
ws
CONSISTENTLY DEEPENING THE RELATIONSHIP
We
ek 2
rete
ntio
n
Cohort
25%
30%
35%
40%
45%
50%
55%
Jän Feb Mär Apr Mai Jun Jul Aug Sep Okt Nov Dez
Core audience
All users
FAST GROWING # REGISTERED ACCOUNTS
2014 accounts only
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
PEOPLE love
Flipps
INDUSTRY at a tipping
point
WE scale like
an app
*Creating a disruption opportunity
Smosh PewDiePie The Fine Bros
44% of US millennias’ TV viewing time
is online and on-demand
TOP 5 most influential figures among teenagers are all YouTube (not Hollywood) celebrities
DIGITAL CONTENT BECOMES MAINSTREAM
STRONG INBOUND PARTNER ACQUISITION CONTENT PARTNERS
FAST GROWING CONTENT LIBRARY
180 channels, 8,000 movies, 400 series
Ho
urs
of vid
eo
25,000
35,000
45,000
55,000
65,000
75,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
HIGHLY MONETIZIBLE AUDIENCE
0% 5% 10% 15% 20%
United States
Germany
United Kingdom
Spain
Brazil
…
0%
5%
10%
15%
20%
25%
30%
35%
10-20 20-30 30-40 40-50 50+
Male – 82%
Female – 18%
-60% -40% -20% 0% 20% 40% 60%
$ 10K - 30K
$ 30K - 60K
$ 60K - 90K
$ 90K - 120K
$ 120K - 150K
$ 150K - 180K
$ 180K - 210K
PEOPLE love
Flipps
INDUSTRY at a tipping
point
WE scale like
an app
*Because we’re an app
GLOBAL TV DISTRIBUTION COMPANY that scales like an app
No capital expenditures
No setup and onboarding costs
Bringing cloud model to TV
VS
Hundreds $/user for user acquisition
$1-2/user with paid acquisition VS
iTunes, Google Play, Amazon Appstore
VS
FASTER USER ADOPTION THAN COMPETITORS
with a fraction (1%) of their budget
0 M
5 M
10 M
15 M
20 M
25 M
1 2 3 4 5 6 7
Roku
Apple TV
Chromecast
Flipps
Years since launch
Use
rs
250,000,000 SUPPORTED TV
5,000
FIELD-TESTED MODELS
90% of US digital video viewers
will have a CTV by 2018
MORE SUPPORTED TV SCREENS than any competitor
250,000,000 SUPPORTED TV
SCREENS
2 GRANTED US
PATENTS
60+ CONTENT PARTNERS
150+ CHANNELS
10,000,000+ INSTALLS
4X AVERAGE MEDIA APP RETENTION
100,000+ USER REVIEWS
TECHNOLOGY AUDIENCE CONTENT ENGAGEMENT
Make TV Magical
JOIN THE EVOLUTION OF TV
