2. Mobile Info. Mobile channels: 1. USSD Start Smart Example.
2. IVR Unilever IVR Radio 3. Couponing Unilever Deals. 4.
Gamification SAB example. Contents 5. Mobile web Samsung Apps Store
Example. 6. SMS Marketing example. Inbound example. 7. Sponsored
Calls 8. Mobile media Examples Useful Stats
3. USSD U N STR U C TU R ED SU PPLEMEN TA RY SERVIC E D ATA 182
alphanumeric characters in length. Real-time connection remains
open, allowing a two-way exchange of a sequence of data. This makes
USSD more responsive than services that use SMS. Low cost, low
touch and high reach service channel. All handsets. This
session-based USSD standard is available on more than 99% of mobile
handsets currently in use globally. Ideal channel for services such
as mobile banking, mobile commerce, etc. Purina Husky USSD
competition. Unique codes on pack to enter and therefore validate
purchase. LSM 1-7 HOW IT WORKS SUPPORTS USED FOR
6. USSD USSD works on all phones including entry level
handsets. It provides an interactive alternative for people who do
not have access to mobile internet. A lite version of the content
and functionality offered on the mobi site, can also be provided
via USSD application.
7. USSD CAMPAIGNS CARLING BLACK LABEL AND BLUE RIBBON
8. USSD MIMONEY SHOW CASE USSD is an under rated but powerful
mobile channel working on all handsets and all networks. Its
ubiquity is its strength! South Africa is by far a feature phone
market so we used USSD to cater for users who do not have smart
phones or GPS capabilities. Users wanting to find their nearest
MiMoney merchant can dial the USSD number and choose to search for
a merchant by store name, or browse to a merchant through province
and suburb levels. Once a store has been found, users can opt to
have the store details sent to their mobile phone as an SMS for
future reference. To try it out, dial *120*773# from your mobile
phone.
9. USSD EXAMPLE
10. IVR IN TER A C TIVE VOIC E R ESPON SE IVR allows customers
to interact with a companys host system via a telephone keypad or
by speech recognition, after which they can service their own
inquiries by following the IVR dialogue. All handsets. Excellent
medium for delivery of information. Works on all phones and can
offer multiple languages. It is possible to setup the service to
respond to sms or please call me requests where the customer can be
called directly back with the appropriate promotional information.
The customer may also make an initial language selection. LSM 1-10
HOW IT WORKS SUPPORTS USED FOR
11. IVR EXAMPLE
12. COUPONING SERVIC E A simple, intuitive experience to sign
up from any internet- enabled device, select coupons from across
the portfolio of Unilever Deals channels, add to basket and redeem
in store at the consumers convenience. Unilever Deals integration
with social networks allows users to share deals with their friends
on Facebook and Twitter. The adaptive solution renders perfectly
across multiple device types, from a low-end feature phone to a
desktop device. HOW IT WORKS SUPPORTS USED FOR
13. COUPONING
14. GAMIFICATION SERVIC E
15. GAMIFICATION EXAMPLE
16. MOBILE WEB SERVIC E The Mobile web refers to access to the
internet from a mobile device. Supports an array of functionality.
HOW IT WORKS SUPPORTS
17. SA MSU N G A PPS STOR E SERVIC E ( M . Z A . S A M S U N G
A P P S . C O M )
18. SMS SH OR T MESSA GE SERVIC E 160 characters. All handsets.
Normally used as a feedback loop to either confirm customer details
or transactions like competition entry. Also often used to deliver
alert services and coupons. LSM 1-10 HOW IT WORKS SUPPORTS USED
FOR
19. Get R10 off 700g Sasko WhiteBread & Clover2L Full Cream
Milk @ Shoprite. Go to www.shoprite.mobi to receive WiCode. Give
code @till Valid until 5 May S M S C A L L T O A C T I O N W I T H
M O B I S I T E U R L E M B E D D E D I N B O D Y O F T E X T M E S
S A G E Get R10 off 700g Sasko WhiteBread & Clover2L Full Cream
Milk @Checkers. Dial*120*885*1# for WiCode. Give code@till Valid
until 5May. 10p/p TOP*130*159*1#20c/ 20sec S M S C A L L T O A C T
I O N W I T H U S S D S T R I N G E M B E D D E D I N B O D Y O F T
E X T M E S S A G E &/ OR SMS MARKETING
20. SMS INBOUND
21. SPONSORED CALLS KIM DIALS *134*130*0736788342# JESS
RECEIVES AN SMS AT THE END OF THE CALL You too can call a friend
for free. Dial *134*130Friend Number# AUDIO AD INSERT BEFORE CALL
CONNECT 1. 2. 3. CALL ANYONE AT ANYTIME FOR FREE!
22. MOBILE MEDIA EXAMPLES: DISPLAY BANNERS
23. TEXT ADS
24. CONTENT TEASER
25. VISUAL TEASER
26. SECTIONAL SITE TAKEOVERS
27. THEMED SITE TAKEOVERS Top Bottom
28. PLEASE-CALL-ME *140*0821234567# DIAL FROM: 0827654321
Please call +27827654321. (AD) R200,000 Life Cover for around
R79pm. SMS Life to 31823 for a 1LifeDirect quote. Risk dependent
SMS R1. FSP24769 Party A sends the Please-call-me command with
party Bs mobile number for free Party B receives an SMS with the
Please-call-me message along with the advert Call to action bolt-on
options (receiver only) Click to go to mobile site Click to call
Please Call Me Back Click to survey Click to reward Click to survey
and reward
29. USEFUL STATISTICS
30. TOP 10 SITES IN SOUTH AFRICA (OPERA) - 2014 SOUTH AFRICA 1.
google.com 2. facebook.com 3. wikipedia.org 4. youtube.com 5.
whatsapp.com 6. yahoo.com 7. zamob.com 8. twitter.com 9. mxit.com
10. wordpress.com