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Audio - the next mobile battleground and how it will be disrupted by audio-bots
Espen Systad - @revesjef
Schmeiß den Job, geh nach Berlin, mach Radio neu
Audio ist perfekt, Radio nicht
immersive
fokus
tanze
disruption ahead
Hit-
song
New
s
Hit-
song
New
s
News
Oldie
Hit
Commercial
¯\_(ツ)_/¯
Breaking the linearity
narrative
the more you interact the smarter it gets
…. Hei Maria, its a sunny day in Berlin, and here is your favourite song ..…
10 x more relevant - to a fraction of the cost
We are on the move 30% of a day
Americans spend 100.000.000 hours alone in their cars.
Every day
AirPods
Traditional radio $45B
Streaming music $15BPodcasts / Audio books
Lean-back audio is a $60B industry ripe for disruption.
pull
push
personal
interactive
mass media contextual
The lean-back audio space
niche / local media
Synthetic voice
Google Home
Viv/SamsungSiri/Apple
Alexa/Amaxon
Watson/IBMCortana/Microsoft
social
iTunes
Streaming music
Spotify
Tidal
SoundCloud
AppleMusic Deezer
Human voice based
Podcast-apps
Podcasts
Radio apps
Broadcast radio
CapsuleFm
great possibilities
We make personal, interactive audio-streams that help you discover, connect and belong.
get.capsule.fm
