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smarter customer experienceswww.liki.io
Liki.io is a mobile engagement platform for companies looking for a solid solution with which to build smart digital services, increased
customer loyalty and personalized location aware communications.
Liki.io has changed customer experiences in Matka – Nordic Travel Fair, The Moominworld theme park and Rovio Angry Birds shop.
Liki.io platform in use
The Finnish Fair Corporation
Conversion starts with showing the right message to the right customers, at the
right time. Studies have shown that behavior aware targeting can give up to +300% boost to relative contribution to sales per visitor compared to classical
segmented merchandising. *
It is all aboutbehavior and interests.
* Studies by Avail
Does behavior really matter?
Proximity based targeting counts.
54%Average conversion rate in proximity
based mobile allotments in the Nordic Travel Fair 2015.
73%User registration rate in a mobile app offering discount coupons.
50%+People who receive a personalizedproximity based messages walk
into the venue.*
* Study by Kontakt.io & Howler
The Liki Fair application works asa personal guide. It offers personalized content based on your profile and interests and allows you to plan your visit in advance. Liki.io Fairs notifies whenever a program of your interest is about to begin or you are close to an interesting exhibitor. Visitors are also able to collect digital coupons and take part in the exhibitors digital lotteries.
Enhancing real lifeexperience with digital
All the content of the Nordic Travel Fair 2015 app was managed in Liki.io platform and therefore organizers were able to change or schedule any content on the fly.
Ease of use, ease of management
9
Liki.io does not only transfer the user experience and loyalty program into the digital era but it also collects loads of visitor data for analytics.
This rich data can be used to analyze customer experience, visitor paths and interactions with your services and products. Fundamentally, it helps you optimize your in-store conversion.
Positioning
What we learned about beacon support
- We are 60% of water- People block signals- Interference and
reflection happen
Hardware variation
- Myriad of phone models each having a unique Bluetooth antenna and processor capacity
- Platform differences
Check & Remind
- Check settings and permissions
- Keep reminding nicely
~20% used beacon support even though the app didn’t guide people to do that
The Moominworld theme park has the biggest beacon implementation in Finland. The Moomin-app is a visitors guide to Moominworld and it
enriches the visit for the whole family.
Each beacon in the theme park has it's own function in the path of the visitor. Beacons offer additional information, fun facts and launch discount coupons in restaurants and shops.
Fluent interaction and sales activation
Liki.io
Watch the case video and see howLiki.io works in Moominworld
Click to watch the case video
Liki.io make stores come alive in many ways. Rovio uses Liki.io to tell the stories behind the Stella Angry Birds characters. Liki.io Presenter application recognizes the movement of any plush toy and changes the lights, sounds
and screen content based on the toy that moves.
Liki.io
Watch the video and see Liki.io Presenter in action
Click to watch the case video
Liki.io
Want to know more?Give us a call.
Jarno Malaprade
Tel. +358 40 546 1110 Email: [email protected]
Jari Auranen
Tel. +358 40 540 6612 Email: [email protected]