Nexus 6P

Basra Khan

Outline of the idea

• We plan on producing a television advert about the Nexus 6P smart phone.

• Our intention is to highlight certain key feature of the Nexus 6P smart phone and convince the viewer to purchase the product.

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StoryboardThis will be a 30 second TV advertisement comprising 3 friends chilling out.

Story line is as follows:

i)One of the friends are listening to music from their mobile through their head phones;ii)One of the friends ask them to put the music on speaker so all can enjoy;iii)The first friend responds that the screen of the phone is small and the speakers are not that great;iv)The third friend suggests that they can use their phone, which has a bigger screen and better front facing speakers

v) The last shot shows all of the friends enjoying the music video on the Nexus 6P smart phone.

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Contingency

We have to keep in mind the following key contingencies:

a)On the day of filming, weather may not be feasible. We will look at weather forecasts ahead of the filming;b)One of the actors or key support staff may be absent on the day of filming. Alternative arrangements for all key individuals will be done for the day of Filming.

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Production Requirements The key production requirements are as follows:a)Props: These will include Nexus 6P smart phone, another phone and headphones;b)Equipment: All recording equipment will be rented from a shop;c)Actors: All acts will be performed by the people in our team;d)Location: This advertisement will be produced within the Robert Clack School premises(with their permission);e)Time: This advertisement is expected to be completed in 1 to 2 days.

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Cost of Production

The cost of production will be £920:a)All the props will be bought as a bundle for £300;b)All recording equipment will be rented for 2 days from a shop for£120;c)The costumes for each actor will equal £300;d)The school will charge us £200.

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Target Audience

This advertisement will be aimed at the following audience:Teenagers, who like watching videos and listening to music on their phones;

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USP of the Product

The product has the following USPs:1)Front facing speakers;2)Premium metal build quality;3)Large and long lasting battery;4)Large screen perfect for viewing pictures and video.

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USP of the Advert Idea

The advert idea has the following USPs:1)Involves young people, who are the target audience;2)The advertisement identifies the key requirement of the target audience;3)The advertisement is showing how the requirement is completely fulfilled.

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