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Mobile Technologies and Retail- How the dynamics are changing
4 out of 5 consumers use smartphone to shop
84% of smartphone shoppers use their phones while in a physical store, according to the Google Shopper Marketing Agency Council.
88% of people agree that having a mobile device with real time information make them more spontaneous with shopping and in general more open to discovering new things. - Latitude
63% of people expect to be doing more shopping on their mobile devices over the next couple of years. - Latitude
As online store continue to dominate , how will retailer engage shoppers along the new consumer journey?
Think of answers for following questions-What does a shopper visiting a retail shop expects and wants?What does a retail shop typically expects (Profit I know but how?)
To win the hearts of the customers, retailers must share the precise info at the fortune of the moment, and cater to the customers’ need by executing the requisite processes proficiently.
Every retailer should have an app because…
A Stanford survey has shown that nearly half of the users in the millennial age group have downloaded a mobile shopping app.
In one survey from Internet Retailer, 61% of US consumers have an improved opinion of brands that offer a positive mobile experience.
How do you provide a positive and compelling experience through your retail app?
Mobile Payments
Retailers have had to upgrade their point-of-sale (POS) systems to accommodate the new EMV-chips major credit cards are using to replace magnetic stripes.
Push Based Apps
Modern apps are push-based. These apps identify a user’s needs and anticipate his actions, delivering relevant content and information without the user having to ask for it.
Beacons
A beacon is a small, inexpensive Bluetooth device that can be placed within the store. This beacon will then send notifications to all users within the area who have beacon notifications enabled on their mobile device.
ConclusionEffective use of mobile technology will not only draw in customers, but it will also help retailers reduce overheads, by lessening the need for cashier and customer service staff.
